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Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
How Understanding Shoppers Can Save Retail
Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why? Because retail is in crisis! Investment...
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that solve their problems and...
Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?
Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client a couple of years ago on exactly...
How to Succeed in Leadership, Marketing, Innovation and Insight
Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite quotes on the topic of success comes from...
How to Improve Customer Centricity in Hospitality
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its...
Why Technology Won’t Help You Understand Your Customers
Were you surprised to read the title of this post? Do you believe that using technology to understand customers is the only way today? Then let me explain...
Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.
Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe on Apple Podcasts to get new...
Getting to Yes: A 7-step Roadmap to Successful Project Management
I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that...
How the Best Marketers are Getting More Actionable Insights
Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and...
The Best Ways To Improve Innovation With Better Ideation & Insights
One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether they are large or small, global or local...