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Market Research & Insight’s New Role is Customer Centricity Champion
I've just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business...
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Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?
The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion,...
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Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more...
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Try a New Perspective on Business Intelligence: How to get More Impact & Answers
Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class...
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Does your Organisation Really Need a Market Research Department? And in the Future?
There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer...
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The Great Trends Hoax: They don’t give a Business a Competitive Advantage
Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and...
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The 7 Essentials of Customer Centric Websites
I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the...
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Denyse’s Guest Blogging
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