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The Best Ways To Improve Innovation With Better Ideation & Insights

The Best Ways To Improve Innovation With Better Ideation & Insights

One of the most frequent questions I get asked by my clients is how they can improve their innovation.  Whether...
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What Customer First Strategies Really Are (And What They’re Not!)

What Customer First Strategies Really Are (And What They’re Not!)

Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!...
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How Marketers Can Benefit From More Than Technology: Modern Marketing

How Marketers Can Benefit From More Than Technology: Modern Marketing

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can...
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Ten Reasons Why You Should NOT Conduct Market Research

Ten Reasons Why You Should NOT Conduct Market Research

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have...
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Top 10 Posts on Brand Building Strategies of 2018

Top 10 Posts on Brand Building Strategies of 2018

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building...
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The Secrets to Growth. How to Get New Customers

The Secrets to Growth. How to Get New Customers

This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although...
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What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you...
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How Can You Provide Better Service For Your Clients?

How Can You Provide Better Service For Your Clients?

How Can You Provide Better Services For Your Client? This is a great question isn't it? It was asked recently...
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