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The Exciting Future of Brand Building comes from Customer Centricity
Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the...
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5 Rules for Rolling Out a Successful Local Brand into Global Markets
I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a...
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You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)
The first step of any business is to identify the category in which they are competing. This may surprise you,...
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How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack,...
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The Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...
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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
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