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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
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Top 10 Most Popular Articles on Customer Centricity of 2021

Top 10 Most Popular Articles on Customer Centricity of 2021

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each...
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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler...
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10 Ways to Immediately Improve Your Customer Centricity

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
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Never Give Up! How to Succeed in Business When Everyone Else is Failing

Never Give Up! How to Succeed in Business When Everyone Else is Failing

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...
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Do Companies Still Benefit From Having a Market Research Department?

Do Companies Still Benefit From Having a Market Research Department?

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it...
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