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How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
Executive Summary A quiet shift is already underway across Europe. AI tools are starting to influence what people buy, even...
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When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
This post was prompted by the success of my keynote at IIeX APAC last month in Bangkok. The topic was...
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Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Why CPG brands will win by giving people control (and why the mid-managers who lead this will rise fast) Executive...
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Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”
Executive Summary Synthetic consumers and synthetic responses are moving fast from “interesting experiment” to “default workflow” across insights and innovation...
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From Dashboards to Direction: The New Standard for CPG Decision Making
Executive Summary Most CPG teams have never had more dashboards, trackers, and “always-on” reporting. Yet many organisations still struggle with...
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Raving Fans Are Not a Marketing Tactic. They Are a Profit Strategy for CPG Leaders
Executive Summary Most CPG companies invest heavily in new customer acquisition, yet quietly lose value through churn, shrinking loyalty, and...
Read MoreDenyse’s Guest Blogging
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