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Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”
Executive Summary Synthetic consumers and synthetic responses are moving fast from “interesting experiment” to “default workflow” across insights and innovation...
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From Dashboards to Direction: The New Standard for CPG Decision Making
Executive Summary Most CPG teams have never had more dashboards, trackers, and “always-on” reporting. Yet many organisations still struggle with...
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Raving Fans Are Not a Marketing Tactic. They Are a Profit Strategy for CPG Leaders
Executive Summary Most CPG companies invest heavily in new customer acquisition, yet quietly lose value through churn, shrinking loyalty, and...
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10 Outstanding Posts for Reigniting Your Career and Company Momentum
C3Centricity supports mid-sized (and larger!) business executives in reigniting the momentum of their companies and careers. We do this through...
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7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Executive Summary Digital change used to be framed as a technology challenge. Recent evidence shows the weak link is human,...
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How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
EXECUTIVE SUMMARY CPG Sustainability has moved onto retailer and investor scorecards, which makes it a prime career platform for mid-level...
Read MoreDenyse’s Guest Blogging
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