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Raving Fans Are Not a Marketing Tactic. They Are a Profit Strategy for CPG Leaders
Executive Summary Most CPG companies invest heavily in new customer acquisition, yet quietly lose value through churn, shrinking loyalty, and...
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10 Outstanding Posts for Reigniting Your Career and Company Momentum
C3Centricity supports mid-sized (and larger!) business executives in reigniting the momentum of their companies and careers. We do this through...
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7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Executive Summary Digital change used to be framed as a technology challenge. Recent evidence shows the weak link is human,...
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How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
EXECUTIVE SUMMARY CPG Sustainability has moved onto retailer and investor scorecards, which makes it a prime career platform for mid-level...
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How AI-Smart CPG Managers Protect Their Energy And Grow Their Careers
AI-smart CPG managers sit at the crossroads of demanding retailers, restless consumers and a wave of new tools that promise...
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Why Most AI Pilots Stall And How Your Team Can Finally Win
Executive Summary Most mid-sized CPG companies are investing in AI but struggling to scale real business value. Studies show over 70% have launched pilots,...
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