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Insight & Brand Growth

Analysis paralysis

Process Paralysis in CPG: How to Fix The Hidden Growth Killer

Executive Summary (for busy CPG Execs) When mid-sized CPG brands…
AI and insight

Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value

Have you noticed how every technology vendor, consultant, and industry…
2024 in review

The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity

Here at C3Centricity, we publish books (Winning Customer Centricity, The…
radical consumer centricity

Transforming Your Competitive Advantage with Radical Consumer Centricity

[vc_row][vc_column][vc_column_text] Many brands today claim to be consumer-first or consumer-led….
Data is an untapped potential for SMEs

Unlocking the Huge Untapped Potential for SMEs through the Superior Use of Data

All CEOs face many challenges, perhaps those of small and…
Challenges of data integration

A Comprehensive Guide to Overcoming the Most Common Data Integration Challenges

Insight development is based on gathering information, then data integration…
Delight the Customer

Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

Today, most markets are saturated, and companies are fighting for…
CMO strategic growth blueprint

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

It is a well-known fact that when budgets are tight,…

Actioning Customer Feedback: The Secret to Turning Difficult Customers into Loyal Advocates

Difficult customers! Every business has them, and no one likes…
Top 10 posts of 2023 on CX

Top Posts of 2023 on Customer Centricity

Here at C3Centricity, we publish books (Winning Customer Centricity), articles…
Authentic Interactions

Using AI to Delight Your Customers With More AI (Authentic Interactions)

Artificial Intelligence (AI) has become an integral part of our…
Know much more about your customers

Do Less Market Research But Know Much More About Your Customers

Do you always need the market research studies you run?…
Customer journeys

Providing Amazing Customer Journeys by Leveraging the Power of Technology

Customer journeys are evolving fast, and technology is at the…
Customer delight

From Good to Extraordinary: Ignite Your Business with Personalized Customer Delight

It’s time to move from customer satisfaction to customer delight….
Outstanding customer service

4 Ways to Empower Your Employees to Give Outstanding Customer Service

[vc_row][vc_column][vc_column_text] If you’re reading this, then you are probably eager…
AI is the Key to Winning Customer Loyalty

In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty

If you haven’t already heard, AI is the key to…
Customer journey map

5 Powerful Ways to Upgrade Your Customer Journey Maps

Mapping your customer journey is an important part of understanding…
customer gaddafcc

10 Ways to Improve Customer Centricity Today

Many of you know that it is vital to continuously…
what customers want

Are You Giving What Customers Want Today?

As a dedicated customer centricity champion, just like you, I…
motivation gbdef

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

Did you know that using marketing quotes can improve your…
Customer centricity

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential…
B Segmentation

Market Segmentation Strategy: Sell More to Fewer, Better

[vc_row][vc_column][vc_column_text] Businesses often make the mistake of trying to sell…
UX Design is vital to customer satisfaction

Why UX Design is Vital to User Satisfaction and Ongoing Job Security

One of the greatest changes that the current pandemic has…
more actionable insights

How the Best Marketers are Getting More Actionable Insights

Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and sharing enables greater underst anding and deeper insights.
Reasons not to conduct market research

Ten Reasons Why You Should NOT Conduct Market Research

If you commission or conduct market research, then this post…

Does your Organisation Really Need a Market Research Department? And in the Future?

There’s been a lot of talk recently about New Marketing;…

The Art and Science of Adopting a Customer First Strategy. Helping organisations to Grow more Profitably through improved Business Focus, based upon Deep Customer Understanding & Engagement.

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