If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight Development.
The first step of the process is to identify the category in which you are competing. If you don’t know the process, that may surprise you, but you’d be amazed just how many brands are not in the category they think they are. When was the last time you checked?
Just think about the consequences of an incorrect attribution; you would be concentrating on competitors that your customers never …
