You’re Not Competing In The Category You Think You Are! (The 5 Steps to Category Identification)

If you’re a regular reader here – and if not, then please sign up below so you don’t miss future posts – you’ll know my 7-step CatSight™ Process for Insight Development.

The first step of the process is to identify the category in which you are competing. If you don’t know the process, that may surprise you, but you’d be amazed just how many brands are not in the category they think they are. When was the last time you checked?

Just think about the consequences of an incorrect attribution; you would be concentrating on competitors that your customers never …

How to Innovate Successfully (What You’re Still Getting Wrong!)

I’ve written a number of posts on innovation and yet I still get client requests to further help them innovate successfully!

One of the favourite articles here on C3Centricity about the topic is “Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures.” 

Despite all the great ideas and tips it includes, I believe there is still more I can share. That’s why I am adding to last week’s post on marketing in general, with a post specifically about improving your innovation. In particular, I wanted to help those of you who may be unable to complete all

A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)

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Whether you believe that 60% of new product launches fail, or the number is 80% or 95%+, the truth is that successful innovation is rare. Why is this? Read on for my own ideas of the reasons and propositions for some simple solutions.

Last year I wrote a highly popular post on “Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures.” In it, I spoke about the importance of starting the innovation process

I hope you enjoy reading this blog post.

If you want me to catalyse your growth and profitability, just book a call.

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