c3centricity

Got Data? It’s Never Big Enough For Business’s New Demands

Posted on May 1, 2022January 19, 2023 by Denyse Drummond-Dunn

Did the title that you’ve got data make you curious? Great!

Of course, in today’s data-rich environment I’m not really suggesting that you ignore it, rather the opposite! But in working with clients around the world and in numerous industries, I’ve found that many are lost by all the information that is available to them.

In fact it seems to drown out their reasoning of what to do and they remain frozen in indecision. Is this your case? If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI …

How to Improve Customer Centricity in Hospitality

Posted on June 9, 2020June 11, 2020 by Denyse Drummond-Dunn

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests.

However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Having spent most of my career in consumer goods, I was invited to share what the hospitality industry could learn from the industry. From the reactions at the end of my talk it seems that the answer is a lot!

It might surprise you, …

Why Technology Won’t Help You Understand Your Customers

Posted on May 26, 2020April 26, 2022 by Denyse Drummond-Dunn

Were you surprised to read the title of this post? Do you believe that using technology to understand customers is the only way today? Then let me explain why I believe it’s not quite that simple.

In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! However, in working with clients around the world as well as in numerous industries, I have found that many are lost by the wealth of information that is available to them.

In fact it seems to drown out their reasoning of what to do with all the data and …

Tag: BigData

How to Improve Customer Centricity in Hospitality

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests.

I hope you enjoy reading this blog post.

If you want me to catalyse your growth and profitability, just book a call.

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