The 5 Essential Rules of Customer Observation for Greater Business Success

One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately an under-utilised tool these days. So when was the last time you got intimate with your customers? If it wasn’t in the last week or two, you’re not getting out enough!

Before going on, I should explain that I use the word “customer” to describe the person who buys and / or uses your product or service. For the B2B business, the recommendations in this article are still valid, but would

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