Insight - c3centricity

Why Technology Won’t Help You Understand Your Customers

Were you surprised to read the title of this post? Do you believe that using technology to understand customers is...

How the Best Marketers are Getting More Actionable Insights

Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer...

Ten Reasons Why You Should NOT Conduct Market Research

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have...

The Secrets to Growth. How to Get New Customers

This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although...

What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you...

How Can You Provide Better Service For Your Clients?

How Can You Provide Better Services For Your Client? This is a great question isn't it? It was asked recently...

Three Clever Ways to Know the Competition Better

What is the secret to success in business? That's easy! It's how well you know the competition. Alright, maybe this...

5 Business Success Factors (So You’re Ready for Anything!)

We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get...

How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer

Be a true leader; share this post with the members of your team who need the inspiration and support. Your...

Top 10 Marketing Infographics to Smash 2018 (Inspiration for the Visual World)

One of C3Centricity's annual traditions is to publish a post which shares the best marketing infographics of the previous twelve...

Customer Centricity is Today’s Business Disruptor (Insights are its Foundation)

I recently returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore, and I...

Forgotten Facts & Fantasies of Customer Delight

If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I...

Market Research & Insight’s New Role is Customer Centricity Champion

I've just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business...

Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?

The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion,...

Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more...

Try a New Perspective on Business Intelligence: How to get More Impact & Answers

Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class...

Does your Organisation Really Need a Market Research Department? And in the Future?

There’s been a lot of talk recently about New Marketing; how communication is now all about engagement, how the consumer...

The Great Trends Hoax: They don’t give a Business a Competitive Advantage

Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and...

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