Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

The promise of AI in marketing has never been greater! But if you're like most CPG CMOs, your AI investment isn't delivering the promised returns. IDC's...

Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the most popular CPG...

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and deliver...

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities.   Based on the results of a...

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the...

Claiming to be "consumer-centric" is simple; executing it effectively requires a fundamental shift in leadership and company culture. Many leaders believe...

As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG)...

Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises. These...

Inspiration for Customer Experience (CX) excellence can come from the most unexpected places. As business leaders, we know that keeping an open mind and...

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. A...