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13 Inspiring Marketing Quotes (And the Actions You Can Take)

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What habits have you become so comfortable with that you don’t even notice or question them? With today’s fast-paced world, businesses need to be constantly adapting and preparing for the future.

These thirteen marketing quotes (plus a bonus one!) are amongst my favourites of all time. They will hopefully excite and inspire you to consider what changes you need to make to become even more successful through a customer first strategy.

As is the tradition at C3Centricity, there is a recommended action for you to take for each quote. How many will you complete?

#1. “There may be Customers without Brands, but there are no Brands without Customers.” Anon (>>Click to Tweet<<)

This has to be the most important marketing quote to remember for all of us wanting to be more customer centric. It’s also one of my favourites, as I’m sure you’ve realised!

Brands depend on customers and if companies remember this, then they can only succeed. If however they get so tied up in their products & services that they forget their customers, they may enjoy their work but their brands will always be vulnerable to competition.

RECOMMENDED ACTION: Watch the Customer First Strategy Webinar HERE

 

#2. “Nothing can add more power to your life than concentrating all your energies on a limited set of targets.” Nido Qubein (>>Click to Tweet<<)

One of the biggest mistakes marketing can make is to not appropriately define its target audience. It is understandably hard for a brand manager to accept that he can’t please all category users and that his target sub-category is smaller than the total category he thinks he could attract.

By trying to please everyone, we end up pleasing no one! So bite the bullet and reduce your target category size by being more precise in selecting and describing your audience.

RECOMMENDED ACTION: Learn the essentials of targeting HERE.

 

#3. “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” John Russell, President, Harley Davidson (>>Click to Tweet<<)

If they aren’t already included, then every employee should have regular customer connections added to their annual objectives. Whether they are the CEO, an Executive Vice-President, a machine operator, sales clerk or brand manager, they all need to understand how their day job impacts the satisfaction of their customers.

Customer connections also inspire new thinking, can identify previously unknown issues and excite everyone to think customer first in everything they do.

RECOMMENDED ACTION: Sign up below for the FREE Customer First Strategy Webinar.

 


For more ideas about getting to know your customers, join the FREE Customer First Strategy Webinar. In it, I share many Tips, Tools and Templates to improve your Customer Targeting, Understanding & Engagement to Grow your Business Faster.

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#4. “If you use standard research methods you will have the same insights as everyone else.” David Nichols (>>Click to Tweet<<)

When was the last time you revised your market research toolbox or refined your insight development process? It’s a rapidly changing world both technologically and societally-speaking. The methods you use to observe, understand and eventually delight your customers should be moving as fast, if not even faster, to stay in touch with the market.

RECOMMENDED ACTION: Attend a 1-Day Catalyst session reviewing all your market research methodologies and metrics. Find out more HERE.

 

#5. “The structure will automatically provide the pattern for the action which follows.” Donald Curtis (>>Click to Tweet<<)

There has been a lot of discussion about the new roles of the CMO, CIO and the creation of a new CCO (Chief Customer Officer) position. Perhaps it is time for your organisation to review its structure and see if it is still optimal for the business of today, as well as of tomorrow.

As mentioned above, the world is changing rapidly and you need to keep abreast of these changes to stay in the game. Who wants to find themselves the equivalent of the Kodak or Borders of 2017?

RECOMMENDED ACTION: Develop plausible future scenarios to prepare for possible opportunities and threats. Contact us HERE.

 

#6. “Customer Service shouldn’t be a department, it should be the entire company.” Tony Hsieh, CEO Zappos (>>Click to Tweet<<)

This is one of my all-time favourite quotes from a man I truly admire, for truly “getting” customer centricity. Their slogan is even “Powered by Service”! As already mentioned above, every single person in a company has a role to play in satisfying the customer.

Zappos have an integration program for all new hires – including the EVPs – that incorporates time at their call centre answering customer queries. What a great way to show a new person what the company is really about.

RECOMMENDED ACTION: Why not start a similar introduction programme in your own company and organise regular customer connection sessions? We can show you HOW.

 

#7. “The real voyage of discovery consists not in seeking new lands but in seeing with new eyes.” Marcel Proust (>>Click to Tweet<<)

Marketing roll-out plansToday’s customers are very demanding which has prompted many companies to increase their innovation and new product launches. However, it has been shown that renovation is as important as innovation in keeping customers satisfied (find links to relevant articles HERE).

Instead of forcing your marketing and R&D to meet certain percentage targets of new launches, most of which will be destined to failure according to latest statistics, why not review your current offers with new eyes?

If you truly understand your customers, you will quickly find small changes that can make a significant impact on customer satisfaction and loyalty, when you take their perspective. And as an added bonus, if it solves a frustration of theirs, it might even bring you increased profits, since the perceived value will be higher than the cost.

RECOMMENDED ACTION: Download the free "Secrets of Innovation" eBook by completing the form on the right-hand side of this page.

 

#8. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos (>>Click to Tweet<<)

In the past, most companies were more concerned with the reputation of their brands than they were with that of their company, other than with investors. As consumers become interested in knowing and adhering to the policies of the companies behind the brands they buy, it is vital to manage your image from both perspectives.

In addition, if your company is the brand as is the case of Coca-Cola or Red Bull, then this is vital to follow very closely. The same applies for any organisation that is considering adding their company name more prominently to their packaging.

RECOMMENDED ACTION: Review whether there are differences between your company and brand images and whether they are complementary. And book a 1-Day Catalyst Training Session to ensure you are measuring the right metrics to optimise your images.

 

#9. “The journey of a thousand miles must begin with a single step.” Chinese Proverb (>>Click to Tweet<<)

Today’s customers often have more complex paths to purchase in many categories than they did in the past, so thinking of the simple awareness to loyalty funnel becomes less relevant.

In order to understand the purchasing of your brand, think information integration, as customers are becoming as savvy about products as they are about themselves. They seek out information based on the size of their budget and take the time needed to make what they consider to be an informed decision.

RECOMMENDED ACTION: Check whether you are in every relevant touchpoint with appropriate information for them. Learn more about optimising your communications HERE.

 

#10. “However beautiful the strategy, you should occasionally look at the results.” Winston Churchill (>>Click to Tweet<<)

If your world has changed then so should the metrics you use to manage the business. Annual reviews of your KPIs should be made, if not even more frequently.

Also, review last year’s business results in comparison to the metrics you have been following. Were you correctly assessing the environment, the market and customer behaviour? If not, then it's probably time to update your KPIs.

RECOMMENDED ACTION: Review and refine your KPIs. Find out more in Chapters 37-38 of "Winning Customer Centricity."

 

#11. “The fear of being wrong is the prime inhibitor of the creative process.” Jean Bryant

Do you embrace entrepreneurship in your organisation? What happens when someone fails whilst trying something new? The more accepting you are of relevant trial and error exercises, the more likely it will be that your employees will share their more creative ideas.

If failure is punished, then they will be reluctant to try or even propose new things and your business will stagnate. This is a great time to review your ways of compensating creativeness as well as how you share learnings from failures.

RECOMMENDED ACTION: Download the FREE "Secrets to Actionable Insights" below.


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#12. “Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information.” T S Eliot

Do you ever take decisions based on information or knowledge? If so then perhaps you should reconsider your insight development process.

While information and knowledge are essential to a deeper understanding of your customers, it is only when you have integrated everything you know and understand about them, that you can begin to develop insights that will positively impact your customers’ behaviour.

RECOMMENDED ACTION: Sign up for a 1-Day Catalyst Training Session on "Insights to Action" or "Insights to Impact." More information HERE.

 

Storytelling#13. “If you can’t sum up the story in a sentence, you don’t know what you’re talking about.” Garr Reynolds

Taking the decision to share information and understanding in a new way through storytelling, will have a profound impact on the way your employees think and remember the essential understandings of your customers.

Before every presentation ask yourself what is the one sentence that sums up everything you want to share.

If you can't come up with one, then perhaps you don't know what you're talking about, or perhaps you just need more time to practice.

RECOMMENDED ACTION: Read Chapters 45-47 in "Winning Customer Centricity."

 

So there you have thirteen marketing quotes that will excite and inspire most people. And because I promised you a bonus if you read to the end, here is one more which aptly sums up all the others.

It is the one message out of all these marketing quotes from Charles Darwin which remains vital to remember in this awesomely changing world we live in.

“It is not the strongest of the species that survive, nor the most intelligent, it is those most responsive to change”

If you have your own favourite marketing quote that inspires you to change your business practices in 2017, then please share it below. We would love to hear from you and we promise we'll add it to our growing library of quotes, with appropriate credit to you. (Fame at last!)

For even more inspiring marketing quotes, why not check out our website library? it's regularly updated.

C³Centricity used images from Denyse's book "Winning Customer Centricity" in this post.

How Marketers Like You Are Fully Benefiting From This Awesomely Changing World

I’ve just returned from a trip to California, USA. All you marketers who follow me on Twitter, Facebook or LinkedIn, will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco to the huge sprawling metropolis that is Los Angeles.

I was there to attend a conference on how business people, not just marketers, can break through our self-limiting behaviours. I also took the chance to catch up with a few C³Centricity partners. All the experiences were mind-blowing or rather mind-stretching, and it is this idea which prompted today’s post. How we marketers can break through our well-established but self-limiting thoughts and behaviours to make our businesses shine.

Heart-centered versus Customer-centric

The conference I attended was a great opportunity for me to meet many other people from around the world, who want to make their businesses more heart-centered. You know that I am a champion of customer centricity, so you might be wondering what the difference is between a customer-centric and a heart-centered business. After my three days in San Jose, I would say that in my opinion, not much. I believe it is difficult to think customer first without it also involving the heart; at least, it should.

As we try to put our customers at the centre of our organisations, it is through a concern to satisfy and delight them. A heart-centred business would probably go further to ensure that what they do also benefits non-customers, or, at least, doesn’t harm them.

Creating shared value for smart marketersCreating shared value has become a strong commitment of many of the leading global players in the consumer goods market, with Vodaphone, Google and Toyota leading the way according to the Forbes “ Change the World” List. If the topic inspires you then you might also be interested to read an article on ” Innovation and Creating Shared Value“, which I was invited to contribute to the latest issue of the Journal of Creating Value.

But back to businesses; which is yours? Heart-centered or “just” customer-centric, or are you not even there yet? (>>Tweet this<<) Do you think customer first but forget about those who are not yet customers? If so, then here are a few current habits that some companies have, which show how customer centric they are – or not:

  • Asking credit card details for a “free” offer. This information would only be of use to charge the client and is a “trick” often employed by companies making time-limited free offers, in the hope their clients forget to cancel within the allotted trial period. Customer-centric businesses would only ask for such information once the customer is committed to purchasing the offer.
  • Requiring full details on a contact form when the customer just wants to ask a question or download something. This information rarely provides value to the customer and is a real turn-off for many. Customer-centric businesses avoid asking more information than they need for immediate action. For them, building a strong relationship with their customer is more important; the additional details can be gathered as the relationship develops.
  • Offering helpful suggestions of other products or services that may be of interest when a customer buys something. Yes, this does benefit the company too if the customer buys additional offers, but win-win service is customer-centric too. These recommendations use a technique called affinity analysis (sometimes called basket analysis) and although Amazon wasn’t the first to use it, they are by far the most well-known marketers to do so.
  • Providing positive experiences the customer hasn’t paid for and doesn’t expect. This can be upgraded products or shipping, samples or additional products or services included with their purchase. This benefits the customer by adding an element of positive emotional connection to the business. It also benefits the business as it can lead to a better company image and greater loyalty.

Creating Plausible Future Scenarios

As I mentioned in the introduction, I caught up with a few of C³Centricity’s major partners in California. One of them,  SciFutures, in Burbank, gave me my own experience of the future in a h ands-on way, which was awesome! During my last visit, they let my try out the Oculus Rift VR glasses. While it was interesting, the stilted imagery did not enable me to fully embrace the new world I was watching – a roller coaster they had warned would make me sick – which of course it didn’t! Not only did I not fully engage with the scenes shown, I was underwhelmed by the potential of using the experience for marketers.

HTC Vive for smart marketersFast forward to less than one year later and I was blown away but the HTC Vive  and Amazon Echo / Alexa experiences they gave me. The HTC glasses enabled me to integrate into a world of endless possibilities. They invited me to become an artist and although I am not very creative, this tool enabled me to create incredible 3D images which I could view from every angle.

Amazon Ech Alexa

 

The Amazon Echo / Alexa unit, which is the first step towards a smarter home that I would certainly like to make, sat quietly on the shelf until an order was issued. Whether it was to estimate the drive time to my next appointment – which is vital when battling the impossibly heavy traffic in Los Angeles –  to requesting to listen to a specific music or to add an item to my shopping list, “she” was an always-on assistant that I can’t wait to have for real in the not too distant future.

Besides these fun experiences, we also discussed SciFutures’ work with major multinationals in developing  and more importantly, showing, the possible future developments of the home, the financial sector and multiple other industries.

I am always living in / dreaming about the future, so you can imagine how exciting our discussions were. (If you are in need of some new perspectives on your own industry in order to be better prepared in this fast-changing world, then let me know and we can start creating an inspiring and exciting future scenario for your business)

Self-limiting Thoughts and Behaviours

At the beginning of this article, I said that I had been inspired to review the self-limiting thoughts and behaviours that slow our progress and that of our businesses. I, therefore, want to end with a list of them, which I developed during the conference and in the days following it. I would love it if you add your own ideas in the comments below.

  • Beliefs are created out of our own, personal experiences and we rarely realise that some of them are not truths. Tony Robbins said that “Beliefs have the power to create and the power to destroy. Human beings have the awesome ability to take any experience of their lives and create a meaning that disempowers them or one that can literally save their lives.”  (>>Tweet this<<) While reviewing the following list, I suggest we dwell on our own thoughts and behaviours and make 2016 the year we made changes that will empower us. Both we and our businesses will flourish if we do. 
  • The word “can’t” is far too often used these days, when in fact we most likely mean “won’t make the time” or “aren’t interested“. We should be more honest with both ourselves and our co-workers. Explaining our reasons for our behaviour or lack of enthusiasm is valuable information for future exchanges and learning. “Honesty is the best policy,” said Benjamin Franklin more than three hundred years ago and yet we have still not learned the lesson! (>>Tweet this<<)
  • The word “should” often precedes the use of the word “can’t”. For example “I should do that but I can’t find the energy”. Again we need to be honest in admitting the real reasons behind both why we “should” do something and why we won’t. And again a better self-awareness and underst anding.
  • We love to give rather than to receive. We love to provide support and help but hate asking for it ourselves. This is a crazy situation that most of us find ourselves in more often than we would like to admit? We like others to be indebted to us, as it gives us a (false) feeling of power. Keep this in mind and endeavour to make your life one of balance; to give and receive.
  • Shakespeare said it best in his play “As you like it”, Act II, Scene VII:  “All the world’s a stage, And all the men and women merely players” (>>Tweet this<<) What are you playing it? Relationships are built on trust and authenticity, both in the personal and professional circles. Are you pretending to be someone you are not, or to know something you don’t? If so, the stress of being “found out” will take it’s toll eventually, one way or the other. Being our authentic selves is the only way to exp and, grow and flourish. The same is true for br ands.
  • “Procrastination is the thief of time” (>>Tweet this<<) is a mid-18th century proverb which means that if you delay doing something, it will almost certainly take longer to complete later on. The best solutions to procrastination include making lists, breaking down large or unattractive tasks into smaller, more achievable steps, and making the work time-limited. Making progress, however small, is better than none at all. (>>Tweet this<<).
  • Often one of the reasons for procrastination is perfectionism. We set such impossibly high st andards that we know we’ll not meet, even before trying – so we don’t try. Life is for learning and as I said previously, any progress is better than no progress. Imperfection is human; embrace your humanness and learn from your failures. Edison is quoted as saying “I have not failed, I have just found 10,000 ways that don’t work”.  (>>Tweet this<<) So ask yourself: “Are you learning to fail or failing to learn?” Hopefully, it’s the former! (>>Tweet this<<)

These are just a few of the many self-limiting thoughts and behaviours that many of us have and which make our lives more difficult than they need be. I was motivated by the conference I attended and I hope that my sharing these ideas has inspired you too to change, but without the need for the travel and resource investments I myself made!

My final comment on self-limiting thoughts and behaviours is a quote from that conference; “Fear is the only thing that gets smaller as we run towards it.” Hey all you marketers, are you ready to run towards your own fears and succeed in this awesomely changing world of possibilities?

If you’d like to read more on this topic then I would highly recommend you follow Steve Aitchison at  www.steveaitchison.co.uk , as well as read a recent guest post there by Kathryn S andford called 3 Strategies to master the self-limiting beliefs that are holding you back in life.” Enjoy!

Please share your own ideas and let’s support each other to be more authentic in 2016. If you haven’t already done so, please join the C³Centricity Members Group on Facebook, where we share ideas and support each other in becoming more heart-centered and customer centric.  

Winning Customer Centricity book coverThis post includes some concepts and images from Denyse’s book  Winning Customer Centricity . 

It is now available in Hardback, Paperback, EBook and AudioBook formats. You can buy a copy from our website here, as well as on Amazon, Barnes and Noble, iBook, iTunes and in all good bookstores. Discount codes are regularly published on our private  FaceBook Members group – why not ask to join?

How to Use Marketing Quotes to Inspire and Catalyse Action

Posts which include quotes are amongst the most shared on social media. Everyone seems to love them. This is because they are short, simple and often inspiring. They also usually fit conveniently into the 140 word limit of Twitter posts.

C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. In fact it has become something of a tradition to share a post of the recent and most inspiring marketing quotes during the Summer and Winter vacation breaks.

Here are some we have found recently and love. As usual, we also add our ideas on how they can inspire action in your own organization. We know you will love them too, as you can add them to presentations and reports to inspire and catalyse needed actions and changes.

C Customers in your vision“If your dreams don’t scare you, they’re not big enough.”(>>and%20%23vision” target=”_blank” rel=”nofollow”>Tweet this<<)

Ellen Johnson Sirleaf, 24th & current President of Liberia 

IDEA: If we don’t aim for the stars, we might just end up with a h andful of dirt! Customers want to believe that you can bring them the best experience they can get for the price they are willing to invest. Remember it’s value not cost that really counts. With consumers quickly sharing their experiences online these days, the true value of your products and services is known almost immediately after launch. Make sure yours are worth it, and why not even a little more?

“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” (>>and%20sharing%20it.%E2%80%9C%20Marc%20Mathieu%20[tweetlink]%20%23Marketing%20%23Br and%20%23Truth%20″ target=”_blank” rel=”nofollow”>Tweet this<<)

Marc Mathieu, Global SVP of Marketing at Unilever.

IDEA: It is almost impossible to pretend to be what you are not. As mentioned above, customers share their opinions – quickly – so be the best you can be and proud of it. Aim to go beyond satisfaction to customer delight. Read more about this concept in “ The New Marketing Challenge“.

“IncreasiSegmentationngly, the mass marketing is turning into a mass of niches.” (>>Tweet this<<)

Chris Anderson, Editor-in-Chief of Wired

IDEA: Gone are the days of mass marketing. Customers today expect you to underst and and speak to them as individuals. This can only be achieved through a deep underst anding or their needs, desires and hopefully dreams as well. Use the 4W™ Template  and watch the video series about this topic – both available for download in the members area – to ensure you are going deep enough.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”

Robert Rose, Chief Strategy Officer for the Content Marketing Institute

IDEA: Customers aren’t listening as they used to. There is so much “noise” today that they turn off to anything that is not  useful, interesting and relevant to them personally. Make sure you’re sharing what the customer wants to hear and not (just) what you want to tell them.

“Your website is your greatest asset. More people view your webpages than anything else.” (>>anda%20Sibley%20[tweetlink]%20%23Br and%20%23CRX” target=”_blank” rel=”nofollow”>Tweet this<<)

Am anda Sibley, Campaign Manager at Hubspot

IDEA: Do you spend as much on improving your web pages as you do on your advertising testing? If not, you’re probably wasting your online spend, or most of it. Eye-tracking linked to facial coding for emotional analysis, will quickly tell you what needs to be changed, in all your communication platforms.

“What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.” 

Naomi Niles, Br and Strategist

IDEA: Apologies to the C-Suite, but your ideas don’t matter that much anymore. OK you still get to approve the budgets, but think customer first when reviewing product marketing, concepts  and communications, rather than expressing purely your own opinion, please.

“The key ingredient to a better content experience is relevance.” (>>and%20%23SMX” target=”_blank” rel=”nofollow”>Tweet this<<)

Jason Miller, Senior Content Marketing Manager at LinkedIn

IDEA: Just because it’s worked for another br and, doesn’t mean it will work for yours. Start with your customers; is it relevant for them? If it is publish; if it’s not, rework it or forget it! Despite what many online articles may lead you to believe, not everyone wants to watch babies or cats all day long, unless you’re following Gerber or Friskies.

“We need to stop interrupting what people are interested in and be what people are interested in.”

Craig Davis, former Chief Creative Officer at J. Walter Thompson.

IDEA: Listening is the new skill that marketers need to learn – quickly! No longer can you talk to customers, they now talk to you and they expect you to listen – really hard!

Storytelling in business“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

Jay Baer, Speaker & Author

IDEA: Make the customer the hero of your story and not your product or service. We all dream of being a hero, so why not grant it if you can? This doesn’t mean that you shouldn’t speak about what you have to offer, of course not. Rather, you should show how your product or service fits into the lives of your customers and makes them easier, simpler or more enjoyable. Remember too, that showing is better than telling. (>>Tweet this<<)

“Either write something worth reading or do something worth writing about.” (>>Tweet this<<)

Benjamin Franklin, one of the Founding Fathers of the US.

IDEA: There is so much information out there, that customers have (too much) choice as to who and what to believe. Make sure you are that one – every time!  It’s customer value that counts, not what the value is to you, to share your information with your customers.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Andrew Davis, Author of Br andscaping

IDEA: Even if the world has and continues to change, it remains built on trust. We spend money on products and services that we trust will deliver the experience for which we are looking. Your content  should provide the reason to believe and help build that trust.

These are some of our favourite marketing quotes of the moment. You will notice that many refer to social media this time. We believe that advertising and customer connection has reached a tipping point, where mass messaging is replaced by relevant, useful information that is also time relevant. Have we missed your favourite? If so, please add below.

Winning Customer Centricity BookThis post includes images from Denyse’s first book  Winning Customer Centricity. You can buy it in Hardback, Paperback or EBook format in the members area, where you will usually find a discount code. It is also available on Amazon, andnoble.com/w/winning-customer-centricity-denyse-drummond-dunn/1121802409?ean=9782970099802″ target=”_blank”>Barnes and Noble, iBook and all good bookstores. If you prefer an Audiobook version, or even integrated with Kindle with Amazon’s new Whispersync service, you’ll have to be patient a little longer.

How you React to Failure could Make you a Success

These past few weeks I have been speaking about very basic, rational and tangible subjects like br and planning, innovation and portfolio management. Therefore I’d like to take a step back and look at a more philosophical and emotional approach to marketing this week. After all we’re all creatives, even if these days we must manage br and data almost as often as we create communications.

Life is a journey made up of highs and lows, wins and losses, and the same applies to business. This week I have been working on a new product idea based upon the most popular Blog posts on my website. These are the ones that suggest actions coming from some of the most inspiring marketing quotes I’ve found over the years. In my search for new ones, I was reminded of one of my all-time favourites:

“A man’s life is interesting primarily when he has failed. I well know. For it’s a sign that he tried to surpass himself”

Georges Clemenceau, French Statesman

I love this quote for two reasons. Firstly because it reminds us that we all – without exception – fail sometimes. And secondly, that it is these failures that are the signposts of our moving forward. If we never try anything new then we are unlikely to fail.

Why is it then, that at least in Western culture, we are taught to avoid failure and celebrate success? Shouldn’t it in fact be the other way around? A similar proverb shows how Eastern culture has, at least in my opinion, a better perception of failure:

“Fall seven times, st and up eight”

Japanese proverb

In other words, it is not the failure that matters as much as what we do afterwards. If we learn from it and get back up, then success will follow. In fact it was the prolific inventor Thomas Alva Edison who it is claimed “failed” thous ands of times before he succeeded in inventing such things as the phonograph, the motion picture camera, and a long-lasting, practical electric light bulb. As far as he was concerned:

“I have not failed. I’ve just found 10,000 ways that won’t work”

We have all known and will continue to experience failure, but it is what we do after it that differentiates winners from losers, the successful from the less so. However, failure in itself doesn’t mean that you have failed, only that you haven’t as yet found the right way to succeed.

So with a few more inspiring quotes on failure, let’s all think about the future, st and back up and take action; success might just come from our very next idea.

1. “It’s fine to celebrate success but it is more important to heed the lessons of failure” Bill Gates, American Businessman (>>Tweet this<<)
THOUGHT: Do you only celebrate success? If so, your business is giving out the wrong message. In fact we learn much more from our failures than from our successes.

2. “Failure is not fatal, but failure to change might be” John Wooden, American Coach (>>Tweet this<<)
THOUGHT: Learn from every failure and celebrate those who share theirs with everyone, because it takes courage to do so, but also gives free learning.

3. “By failing to prepare, you are preparing to fail” Benjamin Franklin, American Politician (>>Tweet this<<)
THOUGHT: Lack of success can come from a lack of preparation, as much as from a lack of, or incorrect action. Thinking before acting increases the chance of success.

4. “Failure is simply the opportunity to begin again, this time more intelligently” Henry Ford, American Businessman (>>Tweet this<<)
THOUGHT: Every failure teaches us something new. Use that knowledge to change the future and get closer to success.

5. “The difference between average people and achieving people is their perception of and response to failure” John C. Maxwell, American Clergyman (>>Tweet this<<)
THOUGHT: As already mentioned everyone fails at times, but successful people don’t stop, they just try again, but differently.

success comes from failure

6. “Failure doesn’t mean you are a failure it just means you haven’t succeeded yet” Robert H. Schuller, American Clergyman (>>Tweet this<<)
THOUGHT: I love this one, as it gives hope for the future. Never take failure – or success for that matter – personally. We are all just on a road of growing and learning.

7. “Enjoy failure and learn from it. You can never learn from success” Sir James Dyson, British Designer (>>Tweet this<<)
THOUGHT: This quote from James Dyson is particularly poignant. As Edison before him, Dyson made thous ands of “tries” before getting his inventions right (5,127 and 14 years of “failures” to get his vacuum cleaner prototype to be precise). Success is never easy and it is never fast – except when viewed from the outside.

8. “Fear of failure must never be a reason not to try something” Frederick W. Smith, American Businessman (>>Tweet this<<)
THOUGHT: We should never fear failure when we can learn from it. Success should be feared, as we might then stop trying and learning.

9. “The greatest glory in living lies not in never falling, but in rising every time we fall” Nelson M andela, South African Statesman (>>Tweet this<<)
THOUGHT: This reflects the Japanese quote mentioned above. Appreciate failure as a chance to prove your strength to st and again.

10. “Failure seldom stops you. What stops you is the fear of failure” Jack Lemmon, American Actor (>>Tweet this<<)
THOUGHT: Never give in to fear. Prepare as best you can and then if you fail, learn from it and move quickly forward.

I hope you enjoyed reading these quotes and the thoughts they prompted in my head. They say that pride comes before a fall; I say success follows failure. I wish you much success in failing fast and often, so you can enjoy more successes!

If you have a favourite quote on failure, please share it below. I’d love to add it to the collection on our website, with attribution to you of course.

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