How you React to Failure could Make you a Success

These past few weeks, I have been speaking about very basic, rational and tangible subjects like brand planning, innovation  and portfolio management. Therefore I’d like to take a step back and look at a more philosophical and emotional approach to marketing this week. After all, we’re all creatives, even if these days we must manage brand data almost as often as we create communications.

Life is a journey made up of highs and lows, wins and losses, and the same applies to business. This week I have been working on a new product idea based upon the most popular blog posts on my website. These are the ones that suggest actions coming from some of the most inspiring marketing quotes I’ve found over the years. In my search for new ones, I was reminded of one of my all-time favourites:

“A man’s life is interesting primarily when he has failed. I well know. For it’s a sign that he tried to surpass himself” Georges Clemenceau, French Statesman

I love this quote for two reasons. Firstly because it reminds us that we all – without exception – fail sometimes. And secondly, that it is these failures that are the signposts of our moving forward. If we never try anything new then we are unlikely to fail.

Why is it then, that at least in Western culture, we are taught to avoid failure and celebrate success? Shouldn’t it, in fact, be the other way around? A similar proverb shows how Eastern culture has, at least in my opinion, a better perception of failure:

“Fall seven times, stand up eight” Japanese proverb

In other words, it is not the failure that matters as much as what we do afterwards. If we learn from it and get back up, then success will follow. In fact, it was the prolific inventor Thomas Alva Edison who it is claimed “failed” thousands of times before he succeeded in inventing such things as the phonograph, the motion picture camera, and a long-lasting, practical electric light bulb. As far as he was concerned:

“I have not failed. I’ve just found 10,000 ways that won’t work”

We have all known and will continue to experience failure, but it is what we do after it that differentiates winners from losers, the successful from the less so. However, failure in itself doesn’t mean that you have failed, only that you haven’t as yet found the right way to succeed.

So with a few more inspiring quotes on failure, let’s all think about the future, stand back up and take action; success might just come from our very next idea.

1. “It’s fine to celebrate success but it is more important to heed the lessons of failure” Bill Gates, American Businessman (>>Tweet this<<)

THOUGHT: Do you only celebrate success? If so, your business is giving out the wrong message. In fact we learn much more from our failures than from our successes.

 

2. “Failure is not fatal, but failure to change might be” John Wooden, American Coach (>>Tweet this<<)

THOUGHT: Learn from every failure and celebrate those who share theirs with everyone, because it takes courage to do so, but also gives free learning. Continue Reading

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