Things have been pretty hectic for me these past few weeks. As you read this, I am in New York presenting at the CASRO Technology and Innovation Event, 6th to 7th June. If you’re attending the event, please stop me and say “HI”; it would be awesome to meet some of my American readers!
I then head down to Miami where I am guest lecturer of an Executive MBA course at Miami University. The following week I fly back up to Atlanta to speak and chair a session at IIeX-NA from 13th to 15th June.
If you’ve never been to an IIeX Insight Innovation Exchange event, then you’ve missed a really exciting conference. It’s run like a multi-channel TED event, where most of the presentations are just 15 minutes long. You are never bored and can learn and experience things you can’t find elsewhere. And if you want to learn even more, there are also longer workshop-style talks on a multitude of topics.
There’s still time to attend and using my special speaker discount code (SPEAKER20) you’ll get a very generous 20% off the full price! If you do attend, don’t forget to stop me and say “HI”.
I’m Taking a Marketing Course!
As if the preparation for all these events wasn’t enough, I also started a marketing course a couple of months ago. You might wonder why I decided to do that when I spend my life advising others on their marketing. The reason is that we are never experts in every area and as we say in Switzerl and
“The cobbler’s children don’t wear shoes”.
In other words, we never seem to have the time to do what we help others to do. So true don’t you think?
The decision to invest in myself has been one of the best I’ve made in recent years, as it will simplify my day-to-day work. After all, they do say
“You have to spend time to save time”!
The best part of the program is that I now have someone telling me what to do and prioritising the steps in relaunching my website. There will also be some exciting new offers for you, my dear reader, like the webinar series I mentioned a while back.
During the weekly videos of each module of the course, I’m getting exposed to many alternative platforms, systems and tools from the ones I already know. So it’s also making me a better digital marketer from which my clients will then benefit. A true win-win investment.
I now have someone telling me what to do and prioritising next steps. I’m also getting exposed to many alternative platforms, systems and tools from the ones I already know, so it’s also making me a better digital marketer for my clients. A true win-win investment.
Time for You to Learn Something New?
This has been a rather long introduction to say that I believe we should all invest in ourselves, every year. Attending workshops and conferences, hiring a coach, or asking someone to give us training on a topic are all excellent ways to invest wisely in ourselves. However, we can so easily get caught up in our day-to-day work, that we forget to do so, especially as we progress in our careers. I have always said that for me:
“A day without learning is a day without living”
But with so many years’ experience, I tended to limit myself to workshops and conferences. As a result, I never really challenged myself by opening my processes and tools to an external perspective. My marketing course is certainly making me feel very uncomfortable, but I am growing as a result.
Many organisations rely on internal training alone, so they find themselves in exactly the same situation as I was until recently. They never challenge their current thoughts and processes. This can be even worse in large corporations where the vast majority of employees “grew up” in the company, remaining tens of years in exactly the same environment – think P&G or Nestle. While this may indicate a great company, which I’m sure both are, it can result in a self-perpetuating belief that they are the best, in everything.
Get Comfortable with Being Uncomfortable
Therefore, this week I am challenging you to get comfortable with being uncomfortable. (>><<) I want you to expose your ideas and thinking to others, both inside and outside your company. Share your thoughts with people you don’t normally talk to. Ask their opinion about a question that you are finding difficult to answer.
You don’t have to take their advice, but just getting a different perspective can be extremely helpful in making your own mind clearer about what you should do. In the same way as “sleeping on it” often brings a solution in the morning, asking for differing views can help us to be sure about our own perspective.
I have just updated the C³Centricity training offers based upon my recent work with clients all over the world. These are the courses I now offer, all available as one and two-day sessions:
- I2A – Insight to Action: Tired of not turning information and knowledge into underst anding and insight? This one-day or two-day course will take you from what is an insight, to how do you uncover them and then how to action them to grow your business.
- I2I – Insight with Impact: Often market research and insight specialists are not very good at sharing everything they learn about the market and its customers. This course takes them on a journey to increased impact and visibility, to ensure the business optimally benefits from its information investments.
- N³ – Next Generation Insights: Are you concerned that your definition and development process of insights may need updating? This course will take your team through an analysis of your current process. Together, we will then optimise and update those parts that are not state-of-the-art and work on a real case from one of your current challenges.
- M³ – More Meaningful Market Research: When was the last time you reviewed your MR toolbox? There are many exciting new technologies and processes which can bring increased learnings about your customers. This course will also help you to identify the best KPIs to follow your business, as well as support you in renegotiating your ongoing contracts with suppliers.
- C³ – Consistent, Creative Communications: Advertising campaigns are often developed in the same way and tested with outdated processes and metrics. With more communications moving to digital, a new approach is necessary. This course helps you to identify and prioritise the most relevant channels for your messages, as well as to measure the changes in your br and’s image, rationally, emotionally and culturally.
- I³ – Immediately Improved Innovation: Exp and your innovations beyond your current technical skills. Incorporate new levers and prioritise changes in your NPD processes and tools for more successful innovations.
- S³ – Strategy and Sensitivity with Scenarios: Open your business to new ways of developing vision and strategy. Become proactive through effective scenario planning and get prepared for all possible future opportunities and risks.
- B³ – Boosting Bolder Business: Identify the blockages in making needed changes within your organisation. Develop and successfully implement appropriate strategies and plans to catalyse your transformation.
Don’t these courses sound great? I am so excited to be able to offer them to companies around the world, no matter what the industry in which you may work. Being customer centric means the ideas and tools are relevant no matter what your challenges are and my vast global experience ensures a knowledgeable adaptation to your specific and cultural needs.
And don’t forget, if you would like to get a new perspective on something, I’m always ready to jump on a call to discuss with you. C³Centricity offers short, sharp catalyst sessions of a few hours to a full day or more. Perhaps this is exactly what you or your team need to move forward?
Challenge yourself to be comfortable with getting uncomfortable – it won’t last long before you are once again at ease, but in a bigger, brighter and better environment!