In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty

In Today’s Competitive Market, AI is the Key to Winning Customer Loyalty

If you haven't already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the...
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Win Online: 9 Ways to Make a Great Website that Engages More Successfully

Win Online: 9 Ways to Make a Great Website that Engages More Successfully

What makes a great website? What makes a website great for your customers? What makes a website great for your...
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5 Powerful Ways to Upgrade Your Customer Journey Maps

5 Powerful Ways to Upgrade Your Customer Journey Maps

Mapping your customer journey is an important part of understanding and satisfying them better. Since the travel and leisure industries...
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The New Qualities for Customer Service Excellence

The New Qualities for Customer Service Excellence

The covid pandemic clearly highlighted those companies that truly care about their customers and which provide customer service excellence. If...
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Packaging: Are You Using This Free Channel For Communicating With Your Customers?

Packaging: Are You Using This Free Channel For Communicating With Your Customers?

Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life?...
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10 Ways to Improve Customer Centricity Today

10 Ways to Improve Customer Centricity Today

Many of you know that it is vital to continuously improve your customer centricity. You must put the customer clearly...
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Are You Giving What Customers Want Today?

Are You Giving What Customers Want Today?

As a dedicated customer centricity champion, just like you, I spend a lot of my time researching what customers want,...
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How to Easily Use Customer Co-creation for Profitable Growth

How to Easily Use Customer Co-creation for Profitable Growth

One of my clients, who is following the 50 weekly actions for customer-centric excellence as described in my book Winning...
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The 6 Best Ways to Show you Respect Your Customers

The 6 Best Ways to Show you Respect Your Customers

I was recently asked to speak about how to build relationships with clients, in this case for a realtor association....
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Got Data? It’s Never Big Enough For Business’s New Demands

Got Data? It’s Never Big Enough For Business’s New Demands

Did the title that you've got data make you curious? Great! Of course, in today's data-rich environment I'm not really...
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The Risks of Not Knowing All 12 Essential Elements of Your Target Customer

The Risks of Not Knowing All 12 Essential Elements of Your Target Customer

I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...
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13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

13 Most Inspiring Marketing Quotes and Questions to Live By in 2022

Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
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10 Ways to Immediately Improve Your Customer Centricity

10 Ways to Immediately Improve Your Customer Centricity

We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
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Never Give Up! How to Succeed in Business When Everyone Else is Failing

Never Give Up! How to Succeed in Business When Everyone Else is Failing

We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...
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Do Companies Still Benefit From Having a Market Research Department?

Do Companies Still Benefit From Having a Market Research Department?

What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it...
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Five Brilliant Ideas to Boost your Insight Development

Five Brilliant Ideas to Boost your Insight Development

Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one...
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How to Sell More to Less People: Essentials of Segmentation

How to Sell More to Less People: Essentials of Segmentation

Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of...
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The 5 Essential Rules of Customer Observation for Greater Business Success

The 5 Essential Rules of Customer Observation for Greater Business Success

One of the best ways I know to understand your customers is to watch and listen to them whenever you...
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Why UX Design is Vital to User Satisfaction and Ongoing Job Security

Why UX Design is Vital to User Satisfaction and Ongoing Job Security

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From...
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The 7 Keys to Word-of-Mouth Marketing

The 7 Keys to Word-of-Mouth Marketing

Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that...
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How to Succeed in Leadership, Marketing, Innovation and Insight

How to Succeed in Leadership, Marketing, Innovation and Insight

Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite...
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