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Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed...
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Customer Value Proposition: Why Product Value Comes First
Your customers only really care about themselves and your product's value to them!I've been a customer champion for most of...
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Forgotten Facts & Fantasies of Customer Delight
If you follow me on social media, you'll know that I've just returned from a three-week visit to Peru. I...
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Market Research & Insight’s New Role is Customer Centricity Champion
I've just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business...
Read MoreMarket Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?
The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion,...
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Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more...
Read MoreDenyse’s Guest Blogging
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