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How People Recognise Brands: I Can Guarantee It’s Not What You’re Thinking!
How do you think people recognise brands? And yours in particular? Is it by its logo, its colour, its pack,...
Read MoreThe Risks of Not Knowing All 12 Essential Elements of Your Target Customer
I think it's pretty clear to everyone in business that NOT knowing your target customer costs a lot - sometimes...
Read More13 Most Inspiring Marketing Quotes and Questions to Live By in 2022
Did you know that using marketing quotes can improve your plans? Do you have a plan you are following that...
Read MoreTop 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each...
Read MoreTechnology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler...
Read More10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
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