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Top 10 Most Popular Articles on Customer Centricity of 2021
Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each...
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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!
Technology is often seen by marketing as a disruptor of business as usual, but it isn't. Technology is an enabler...
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10 Ways to Immediately Improve Your Customer Centricity
We all know that adopting a customer-first strategy is essential for business growth and profitability. However, customer centricity has become...
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Never Give Up! How to Succeed in Business When Everyone Else is Failing
We all want to succeed, don't we? Succeed in business and to succeed in our private lives as well. I...
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Do Companies Still Benefit From Having a Market Research Department?
What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it...
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Your Brand has an Image, but Does it Have a Great Personality?
Your brand is not what you think it is! It's what your customers think it is; its brand image, personality...
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