Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so.
When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media! Neither plan will work. Here’s how marketers should be reaching, connecting and engaging their customers.
1. Don’t talk to everyone
We all know that you can’t please all the people …