Smart Marketing for Smart Customers (What Marketers Need to Know Today)

Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so.

When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media! Neither plan will work. Here’s how marketers should be reaching, connecting and engaging their customers.

 

1. Don’t talk to everyone

We all know that you can’t please all the people …

You’re missing out on A Free Communication Channel! (Any guesses what it is?)

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Are you as shocked as I am, to think that there is a free communication channel which most marketers are not using effectively today?

So what is this incredible channel? The Internet? No. Social Media? No.

OK, so everyone is excited about the web and have jumped on board the digital train. But some are already seeing that online advertising is not the “safest” way to communicate.

Take

I hope you enjoy reading this blog post.

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