Will the future of retail be without physical outlets?
I remember having a very interesting discussion with a new client a couple of years ago on exactly this topic. Like many CPG companies at the time, they were considering online retailing. They were already selling a little online but hadn’t seriously considered it until then.
However, with the move of most major supermarket chains to offer online stores too, plus a few successful online-only stores, such as Amazon in the US and Ocado in the U.K. they were reconsidering just how big they could or should grow their online business.…
