Leadership - c3centricity

Should CMOs Concentrate on Brand Building or Business Growth?

Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in...

How to Measure Customer-Centricity the Right Way

Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I...

The Good, Bad and Downright Ugly Parts of a Head of Marketing Job

Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according...

A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year...

How to Cheat Your Customer – or Not!

Does your company try to cheat your customer? Is it because you think they won't notice? Or do you believe...

Top 20 Most Popular Customer Centricity Articles of 2020

Are Smart Things Really Smart or is it Just Smart Marketing?

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI...

The 7 Keys to Word-of-Mouth Marketing

Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that...

How to Succeed in Leadership, Marketing, Innovation and Insight

Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite...

How to Improve Customer Centricity in Hospitality

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as...

Getting to Yes: A 7-step Roadmap to Successful Project Management

I've been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team...

What Customer First Strategies Really Are (And What They’re Not!)

Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!...

How Marketers Can Benefit From More Than Technology: Modern Marketing

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can...

The Secrets to Growth. How to Get New Customers

This shorter than usual post was inspired by a great question on Quora about how to get new clients. Although...

What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you...

5 Business Success Factors (So You’re Ready for Anything!)

We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get...

Why You Struggle To Meet Your Business Objectives (And how to Crush them)

"There may be customers without brands, but there are NO brands without customers!" I am often quoted as saying this...

7 Essential Steps to Successful Business Projects (A Useful Roadmap)

Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those...

Beat the Competition Next Year (Higher growth, profitability, innovation)

After the mid-year break - and this year it started way sooner thanks to covid-19 - most organisations get into...

Customers Care About a Product’s Value, Not How the Company Treats Employees

Your customers only really care about themselves and your product's value to them! I've been a customer champion for most...

Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?

The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion,...

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