Your Brand has an Image, but Does i...Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami...303 views | posted on August 31, 2021
How People Recognise Brands: I Can...How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only p...291 views | posted on February 22, 2022
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You’re missing out on A Free...Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode. Subscribe on Apple Podcasts to...232 views | posted on August 7, 2017
Are Smart Things Really Smart or is...Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital Marketing to the Next Lev...231 views | posted on December 1, 2020
What Customer First Strategies Real...Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on N...228 views | posted on July 18, 2019
Why Customers Are The Answer To All...Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About a Product’s V...222 views | posted on April 4, 2017
How Understanding Shoppers Can Save...We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering...221 views | posted on October 22, 2020
What a Customer First Strategy Mean...I know, you probably don't want to read yet another article about the post-pandemic era, especially when the infection numbers in many countries are once a...218 views | posted on August 18, 2020
How the Best Marketers are Getting...Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and sharing...209 views | posted on October 17, 2019
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