Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know

After three decades navigating corporate leadership from London’s trading floors to Swiss boardrooms, I’ve discovered why breaking the glass ceiling isn’t enough for smart women (or men)!

If you prefer to listen rather than read:

The Numbers Tell Only Half the Story

Recent statistics show 10.4% of Fortune 500 CEOs are now women – a record high in 2024.

McKinsey reports that for every 100 men promoted from entry-level to manager, only 87 women make the same climb. By senior management, the ratio drops to 82 women for every 100 men. At the C-suite level? Just 74 women!

And although female workers typically outperform their male counterparts, men are more likely to get promoted, research by Kelly Shue, a professor of finance at Yale School of Management shows.

All these numbers reveal a pattern, but they hide a more profound truth.

Through my journey working across more than 125 countries and multiple industries, I’ve uncovered seven essential truths that every smart woman (and man!) needs to know about getting to the power at the top.

I’ll be sharing them in a Masterclass this coming Sunday; sign up to learn more.

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1. Visibility Is a Double-Edged Sword

When one of my bosses stuttered and physically trembled during our meetings together, it wasn’t weakness – it was fear. And I was lucky enough to recognise this and adapt my behaviour.

Korn Ferry research shows that senior management, including CEOs (71%) and other senior executives (65%) are more likely than early-stage professionals (33%) to exhibit signs of imposter syndrome.

However, what’s rarely discussed is how this manifests as aggression toward rising women leaders, as my experience clearly showed.

The Harvard Business Review found that women leaders are 1.4 times more likely to be dismissed for mistakes and twice as likely to be criticised for their communication style.

Yet paradoxically, being invisible isn’t the answer either.

Strategic visibility requires understanding the delicate balance between presence and power.

Dr. Kizzmekia Corbett, the lead scientist behind the Moderna COVID-19 vaccine, navigated intense scrutiny and bias in the STEM field. Her strategic visibility and unwavering expertise not only advanced her career but also made significant scientific contributions that saved lives.

Key Takeaway: Strategically increase your visibility by volunteering for high-impact projects that align with your strengths and career goals.

 

2. Power Fears What It Can’t Control

In another position, my assistant was encouraged to spy on me and report my actions back to my boss.

When she confessed it to me, but only because the promised promotion didn’t happen, conventional wisdom suggests that I should try to rebuild trust.

Instead, I chose to professionally distance myself. We continued to collaborate but from then onwards, I only shared necessary information with her.

According to the Workplace Institute, 45% of damaged workplace relationships never recover, and attempting forced reconciliation often decreases productivity by 32%.

Modern power dynamics research shows:

  • 67% of women leaders face covert surveillance
  • 58% experience subtle undermining from peers
  • 73% report indirect challenges
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Insight, Innovation and Inclusive Leadership: The New Business Success Formula

Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025.

The three fundamental pillars of sustained success are deep customer insights, meaningful innovation, and inclusive leadership.

Let’s explore why this powerful trinity is more relevant than ever in 2025 and how you can leverage it to grow your business.

Prefer to listen to the podcast? Click below.

Why These Three Pillars Matter Now More Than Ever

The numbers tell a compelling story.

McKinsey’s latest research reveals that companies effectively combining these three elements outperform their peers by an astounding 85% in sales growth and more than 25% in gross margin. But what makes this combination so powerful?

 

Deep Customer Insights Power Business Success

Insight is the cornerstone of every successful strategy.

The key difference between successful and struggling companies? Top performers turn data into actionable intelligence that drives decision-making at all levels.

McKinsey reports that companies using customer insights for decision-making are 60% more likely to achieve above-market growth rates!

The true value of insights comes when they bridge the gap between raw data and real-world application, allowing businesses to anticipate consumer needs, optimize operations, and refine strategies.

Gone are the days when gut feelings drove business decisions. Modern market leaders demonstrate the transformative power of customer insights:

– One standout example is Spotify’s “Wrapped” campaign. In 2023, Spotify used not just user listening data but an understanding of the emotional drivers behind their customers’ listening habits—self-reflection and social sharing. By tapping into this human desire, Spotify’s campaign led to over 30 billion streams, showcasing the power of customer insights in driving engagement and brand loyalty.

Nike’s adaptive clothing line, developed through extensive consultation with disabled athletes, opened entirely new market segments

P&G’s open innovation platform has revolutionized their product development process by incorporating external perspectives

But it’s not just consumer-facing data that drives success.

Internal business insights—such as employee feedback, operational inefficiencies, and market trends—are equally crucial.

Companies that develop a culture of continuous insight-gathering and sharing can make smarter, more informed decisions at all levels.


Does your Insight Development Process need an upgrade? Click below and check out our two-hour online masterclass for marketers and market researchers.

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Innovation: The Competitive Edge Amplifier of Business Success

Recent PwC research shows that 61% of CEOs view innovation as their top priority for achieving long-term growth.

But here’s what’s fascinating: successful innovation in 2025 looks vastly different from what we’ve seen before.

Innovation is not just about creating groundbreaking products or services; it’s about creating solutions that drive long-term value.

BCG’s latest report revealed that top innovators share three core practices:

  • Maintaining investment in innovation even during downturns
  • Leveraging advanced technologies like AI to drive innovation
  • Aligning innovation with sustainability goals alongside profitability

Microsoft offers a powerful example of how innovation can drive meaningful change. Instead of treating AI as a standalone technology, Microsoft integrated AI tools into their product suite to enhance real user productivity.

The result? A 40% increase in … Click to continue reading

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