brand-innovation - c3centricity

Should CMOs Concentrate on Brand Building or Business Growth?

Which is more important, brand building or business growth? Do you remember when Coca-Cola did away with their CMO in...

How to Sell More to Less People: Essentials of Segmentation

Businesses often make the mistake of trying to sell to everyone, rather than running a segmentation. Are you guilty of...

The Good, Bad and Downright Ugly Parts of a Head of Marketing Job

Did you know that the average tenure of a Head of Marketing continues to fall, reaching just 41 months according...

A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer

What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year...

How to Cheat Your Customer – or Not!

Does your company try to cheat your customer? Is it because you think they won't notice? Or do you believe...

Are Smart Things Really Smart or is it Just Smart Marketing?

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI...

Why UX Design is Vital to User Satisfaction and Ongoing Job Security

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From...

How Understanding Shoppers Can Save Retail

Did you know that understanding shoppers has become a business essential in recent years? Do you want to know why?...

The 7 Keys to Word-of-Mouth Marketing

Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that...

Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?

Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client...

How to Succeed in Leadership, Marketing, Innovation and Insight

Although I love quotes, especially about how to succeed, I love success even more. Do you? One of my favourite...

How to Improve Customer Centricity in Hospitality

The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as...

Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

Denyse Drummond-Dunn · Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs. “Never miss an episode. Subscribe...

The Best Ways To Improve Innovation With Better Ideation & Insights

One of the most frequent questions I get asked by my clients is how they can improve their innovation. Whether...

How Marketers Can Benefit From More Than Technology: Modern Marketing

Just like most entrepreneurs and business people, I go to my fair share of conferences. I believe that marketers can...

How to Update Your Marketing with a Customer First Strategy

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy?...

5 Business Success Factors (So You’re Ready for Anything!)

We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get...

Why You Struggle To Meet Your Business Objectives (And how to Crush them)

"There may be customers without brands, but there are NO brands without customers!" I am often quoted as saying this...

Smart Marketing for Smart Customers (What Marketers Need to Know Today)

Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I...

You’re missing out on A Free Communication Channel! (Any guesses what it is?)

Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode....

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