CASRO Tech & Innovation Event 2016 - c3centricity | c3centricity

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CASRO Tech & Innovation Event 2016

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Date/Time
Date(s) - 06/06/2016 - 07/06/2016
12:00 am

Location
Andaz Wall Street, New York, NY

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How Can Innovation Solve the Respondent Engagement Crisis?

Find out at the CASRO Tech & Innovation Event, June 6-7, in New York City.

MRA members receive $100 off – Use the Promo Code MRA when registering.

For years market researchers have struggled to reverse plummeting survey participation rates. At this year’s CASRO Tech & Innovation Event, we’ll discover alternate paths to engage the empowered consumer.

Presentations and discussion will focus on how researchers can…

  • Establish two-way conversations with consumers
  • Utilize alternative methods such as modeling and predictive analytics to obtain insights
  • Leverage big data instead of competing with it
  • Understand the future of insights gathering via social media, IoT, etc.

We’ll hear about novel approaches that are succeeding in improving response rates and innovative non-survey-based techniques that garner representative, meaningful insights into consumer behaviors and preferences. Hear from avant-garde client-side researchers about their changing approach and get a grasp on what lies ahead from leaders in adjacent industries. Technology and innovation will pave the path to better days – Join us to understand how.

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