Mr. Andy Zhao (Zhao Xinyu)
(President, Nielsen China)
Mr. Jason Ho (He Jianxin)
Mr. Weng Ruiguang
Established in 1998
Formed officially as a non-profit organization in 2001
MEMBERS Full association members: 320 companies (Estimated total number of full-time employees in the industry is approximately 20,000 and the market size is roughly 1 billion US$).
Supporting member (legal entities): 20 companies (mainly clients).
Supporting member (individuals): 46 persons (mainly academic researchers).
China Marketing Research Association was established in 1998 in order to further the development of China marketing research industry, enhance industry self-discipline, promote industry domestic and international exchange, and make the communication with government, enterprises and market research organizations smooth.
The mission of all CMRA activities is:
Establishing China marketing research industry standards
Promoting the standardization of marketing research industry
Organizing various training courses, promoting market research technologies, publishing industry related technology guidelines, magazines and books
Promoting international exchange and cooperation
Promoting exchange and cooperation between members, realizing the development, utilizing and sharing of market research resources
Conducting research or discussion on market research methodologies and application
Organizing nationwide demonstration and promotion of new technologies and products
Assisting with industry development plan
Assisting with the communication between suppliers and clients
Responding industry needs and opinions, maintaining industry right
Once a year
Approximately 300 to 500 marketing researchers, from suppliers, clients and government officials in China participate in the 3-day conference
Middle Level Seminar
e.g. Qualitative and quantitative research methods, field work technologies
Research on China market and marketing research industry development
Comparative research on field work methods, such as online, CATI, CLT, etc.
“China Market Research” ( quarterly magazine)
“Marketing Research” ( monthly online magazine)
LEGAL ADVISORY SERVICES
Legal advisory services for members
Forwarding related government policies to members
QUALITY STANDARDS AND PUBLIC RELATIONS
Promotion of ISO20252
Promotion of ESOMAR standards
Promotion of China marketing research industry standards
Organizing and promoting the exchange between China marketing researchers and overseas researchers, especially in Asia Pacific regions.
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