Prof. Dominique Turpin, President IMD

Putting the customer first has been, is and will remain the whole focus of marketing for many decades. What seems like a simple, “good common sense” idea is so hard to put into meaningful actions that many companies continue to struggle with the execution of customer focus. In Winning Customer Centricity, Denyse Drummond-Dunn provides hands-on recommendations on how to implement a successful customer strategy execution within 50 weeks! It works; her advice will do wonders for your company and your clients!