Date/Time
Date(s) - 19/11/2019 - 21/11/2019
All Day
Location
New York
Categories No Categories
Shopper Brain Conference North America
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Most Popular Posts
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What you need to know about Brand Image, Personality & Archetypes
Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miami ...
1,224 views
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Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too ...
1,190 views
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Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? ...
678 views
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Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which ...
492 views
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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right?
Well, writing a marketing plan isn’t hard ...
433 views
