How to Innovate Successfully (What You’re Still Getting Wrong!)
I've written a number of posts on innovation and yet I still get client requests to further help them innovate...
Read More
A Customer-First Approach to Successful Innovation (and 3 Secrets Shared)
Denyse Drummond-Dunn · A customer-first approach to successful innovation “Never miss an episode. Subscribe on Apple Podcasts to get new...
Read More
Why Customers Are The Answer To All Your Problems (If You Ask the Right Questions)
Last week I asked whether it is employees or customers who are more important to an organisation. If you missed...
Read More
Sourcing and Services Matter: Why Price Alone Won’t get your Customers to Stay
Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more...
Read More
The Great Trends Hoax: They don’t give a Business a Competitive Advantage
Do you follow trends? I bet you do! Everyone likes talking about the future, imagining what it might hold and...
Read More
The 7 Essentials of Customer Centric Websites
I was recently reviewing corporate FMCG / CPG websites and what a shock I got! These are organisations with the...
Read More