brand-innovation - c3centricity

The Invisible Gap: Why Mid-Level Managers Hold the Key to Inclusive Innovation

Inclusive innovation isn’t a department. It’s not a job title or a laminated poster on a wall. It’s a system....

Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know

After three decades navigating corporate leadership from London's trading floors to Swiss boardrooms, I've discovered why breaking the glass ceiling...

How Influencer Marketing is Redefining Consumer Engagement and Market Success

The consumer packaged goods (CPG) industry is undergoing another profound transformation, driven by the rise of brands expanding their influencer...

Insight, Innovation and Inclusive Leadership: The New Business Success Formula

Organisations are facing unprecedented challenges in remaining competitive and maintaining business success in 2025. The three fundamental pillars of sustained...

Why Your AI Marketing Strategy Is Failing (And How to Fix It)

The promise of AI in marketing has never been greater! But if you're like most CPG CMOs, your AI investment isn't...

The Most Popular CPG BLOG Posts of 2024 on Consumer Centricity

Here at C3Centricity, we publish books (Winning Customer Centricity, The Winning Secrets Series), articles, online courses and one of the...

Why Hyper-Personalisation Matters in Delighting Your Consumers

Modern consumers are no longer satisfied with generic experiences. They expect brands to know their preferences, anticipate their needs, and...

Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency

As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods...

How to Measure Customer Delight and Prove Its Impact on Brand Loyalty

As we all know, customer satisfaction is no longer enough to secure brand loyalty - if it ever was! Companies...

5 Key Trends to Business Success in 2024 using a Customer-First Strategy

As we debut the second half of the year, the ever-evolving landscape of customer experience (CX) is making business success...

Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed...

Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer...

How to Triumph Over Budget Cuts and Prove Your Marketing ROI

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and...

How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

As has been claimed for decades, there are differences between B2C marketing strategies and business-to-business (B2B) strategies. However, as companies...

The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from...

Top Posts of 2023 on Customer Centricity

7 Secrets to Business Growth from Leading Global Brands

Whenever several people ask me to share my strategies for achieving business growth, it indicates that something significant is happening...

Navigate a Challenging Business Environment and Stay Ahead of Your Competition

When facing a challenging business environment, which these days is true for almost every industry, companies don't always have the...

The Power of Creativity: How to Foster Innovation in Your Organization

How important is innovation in your organisation? You're missing out on revenue and growth if it is not one of...

Providing Amazing Customer Journeys by Leveraging the Power of Technology

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of...

From Good to Extraordinary: Ignite Your Business with Personalized Customer Delight

It's time to move from customer satisfaction to customer delight. After all, no one wants to be good when they...

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