Quantum Customer Centricity

Quantum Customer Centricity™ (QC2) was inspired by the very foundation of the universe – the atom.

Quantum physics works to uncover the properties and behaviours of the very building blocks of nature down to the atomic level. Similarly, QC2 is a Multi-Dimensional Approach that assesses, identifies, and then applies atomic changes to generate quantum growth.

The model’s nucleus is the customer. And just like electrons, the three essential elements of customer centricity – the company, the brands, and the processes – revolve around and through the constantly evolving customer.

Unlike most traditional CX models, which are linear, limited, static, and siloed, QC2 reflects the dynamic, multidimensional and ever-changing interrelationships between all four of these components.

wcc book

Winning Customer Centricity - The Book

wcc book

According to Paul Polman, former CEO of Unilever, this is “A must-read for today’s and tomorrow’s marketeers”. The book covers the four foundational areas of a customer-first strategy which are: the customer, your company, your brands, and your processes.

    • Use it to restructure your organisation around the customer centricity and develop a more inspiring mission, vision and strategy.
    • Learn how to identify the best customers for each offer, and then connect and engage them so you build your understanding of their needs and desires.
    • Grow your brands through optimised positioning and break free of the innovation box that I bet you find yourself in on a regular basis.
    • Make your changes last through the company-wide adoption of improved processes for insight generation, communications development, and knowledge sharing.


Through a series of fun and easy to answer questions, you will finally have clarity about the effectiveness of your customer first strategy. You will learn what your strengths are, but also which area offers you the most opportunity for improvement.

Upon completion, you get a detailed report that will provide you with all the steps to take so your customers (consumers, clients) are at the very heart of your business.

China workshop scaled


China workshop scaled

Catch up with Denyse at these forthcoming events or review her past appearances.


The unequivocal, indisputable best part of what we do is receiving feedback like this from the thousands of awesome clients we help go from frustrated, overwhelmed, and fed-up to happy and inspired Business owners, Marketers, Market researchers, each and every day.

Despite trying to practice every day, Denyse provided some fresh and practical new thinking and needed discipline I will take back to work.

Paul Polman

What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points, and strengths before she custom-designed the course, materials, and goals. This showed me that Denyse doesn’t just write about being customer-centric – she IS customer-centric in the way she runs her own business. Walking the talk.

Vanessa Oshima
Vice President

Denyse is an expert and thought leader in her area of expertise. She worked with our Company’s Global Insights & Analytics community and helped us to become better at turning insights into action.

Meltem Karahan
Carlsberg Group

Denyse was immensely helpful in providing an independent, insightful, external view on our business and our customers. Her participation in our customer research project allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.

Richard Treadwell
VP Global Marketing

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

Richard Beswick

Denyse has lectured in my New Product class at Miami. My students found her real-world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

Joseph Johnson

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

Michael Hoy

There are major untapped opportunities for brands, but only if marketers can effectively harness new technologies, which remain poorly understood. Denyse definitely gets the bigger picture and can be of great help to any company trying to navigate this new landscape

Jon Arnold, ITExpo Chairman,Fort Lauderdale.

Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck
Managing Partner

Review our case studies and imagine how we could help you!

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