CONSUMER-FIRST STRATEGIES TO CREATE THE BRANDS
YOUR CONSUMERS WILL CRAVE!

Business Innovation

customer-first strategy team motivation

Accelerate Your Business
Success & Profitbility

  • Optimise Your Consumer’s Experience
  • Evaluate & Upgrade Your Business Processes
  • Build Solid Foundations For Your Brands

Team Motivation

customer-first strategy team motivation

Let Denyse inspire with a Keynote,
Talk or Training

  • Motivate Your Team to Embrace Optimal Practices
  • Prepare for Your Future Business Success
  • Boost Constant Consumer-First Thinking

Career Acceleration

Career Acceleration

Achieve the Career Success
You Deserve

  • Attract Better Business Recognition
  • Create More Career Opportunities & Choices
  • Solve Your Leadership Challenges
Denyse Drummond-Dunn

THE GLOBAL EXPERT WHO INSPIRES COMPANIES TO EMBRACE CONSUMER-FIRST STRATEGIES FOR FASTER, MORE PROFITABLE GROWTH.

Meet Denyse Drummond-Dunn
For over 30 years, Denyse has been helping CPG companies grow by creating deeper, more genuine connections with their consumers. She’s worked with some of the biggest names in the industry, using fresh, practical approaches that make consumers feel truly valued.
Ready to see how stronger relationships can lead to bigger results? Let’s explore what we can achieve together!

Denyse Drummond-Dunn

THE GLOBAL EXPERT WHO INSPIRES COMPANIES TO EMBRACE CUSTOMER-CENTRICITY FOR FASTER, MORE PROFITABLE GROWTH.

Meet Denyse Drummond-Dunn: With over 30 years of experience in customer-centric strategies, Denyse has helped global brands achieve exponential growth through innovative approaches to customer engagement.

Unlock Exponential Growth with Quantum Consumer Centricity™ (QC2)

Imagine if your consumer-first strategy didn’t just respond to change—it anticipated it.

QC2’s quantum-inspired approach transforms traditional CX into a dynamic ecosystem that adapts in real-time.

Don’t settle for outdated, linear models when you can:

  • Leverage a Living CX Framework: QC2’s nucleus-and-orbit structure ensures you stay in sync with shifting consumer needs.
  • Target High-Impact Actions: Implement precise, atomic-level adjustments that drive exponential loyalty and satisfaction.
  • Navigate with Real-Time Insights: QC2 evolves as your consumers do, keeping you steps ahead of the competition.

Curious to see what QC2 can do for you?

Discover how Quantum Consumer Centricity fuels growth and elevates your consumer strategy. Click the button on the right.

customer-centric

HOW CONSUMER-CENTRIC ARE YOU?

Take our FREE ASSESSMENT to get Your QC2 Score and identify Actionable Steps for Immediate Improvement in your Consumer-first Strategy.

THE QC2 FRAMEWORK

Delighted CUSTOMERS

CONSUMER KNOWLEDGE & UNDERSTANDING

Motivated Employees

COMPANY STRUCTURE, MISSION & VISION

BOLDER BRANDS

BRAND BUILDING, INNOVATION & ENGAGEMENT

Efficient Processes

OPTIMISED DATA ANALYSIS & INSIGHT PROCESSES

DISCOVER UNTAPPED POTENTIAL

DISCOVER UNTAPPED POTENTIAL
IN YOUR CATEGORY AND MARKET

DISCOVER UNTAPPED POTENTIAL
  • Identify, attract, and understand the optimal consumers for your offers.
  • Engage and delight your consumers to build loyalty and advocacy.
  • Retain more consumers with creative innovations that exceed their expectations.

MOTIVATE EMPLOYEES WITH A CONSUMER-FOCUSSED MISSION AND VISION

MOTIVATE EMPLOYEES
  • Energize mission-driven employees who are passionate about consumer delight.
  • Accelerate growth with continuous consumer-first thinking.
  • Excite with a motivating new consumer-centric mission and vision.
MOTIVATE EMPLOYEES
Boost the Success

Boost the Success of your Brands and Innovations

Boost the Success
  • Your business is not what you think it is; it’s what your consumers think it is! Amplify your brand’s image, personality, and value to them.
  • Understand your corporate and brand images and their relationship.
  • Discover a faster, more successful way to innovate.
  • Identify and measure the ideal KPIs to follow your consumer-first progress.

OPTIMISE YOUR INTERNAL PROCESSES BY INTEGRATING YOUR CONSUMERS

OPTIMISE YOUR INTERNAL PROCESSES
  • Discover how small tweaks rather than massive changes can more effectively upgrade your current processes.
  • Eliminate information duplication, save money, and increase ROI.
  • Simplify and systemize knowledge integration across the organisation.
OPTIMISE YOUR INTERNAL PROCESSES

TRUSTED BY INDUSTRY LEADERS

University of Miami

Denyse has lectured in my New Product class at Miami. My students found her real-world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

Joseph Johnson

Professor, Marketing, Miami University
Insites Consulting

Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck

Managing Partner, Insites Consulting, Belgium
Michael Hoy

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

Michael Hoy

Professor, Glion IHE
Richard Beswick

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

Richard Beswick

Professor, BSL

We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.

Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.

President

Personal Care
Michèle Zufferey

Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.

Michèle Zufferey

President, AFGIP
Meltem Karahan

Denyse helped us to become better at turning insights to action. The workshop introduced specific tools and action plans towards activating most relevant insights. She also planted ideas about how to elevate the role of the insights functions.

Meltem Karahan

VP Insights & Analytics
Nathalie Klein

Denyse is an awesome trainer and person. The course was fantastic in crystallising the need for consumer centricity and how to create more impact with insights. Highly recommended.

Nathalie Klein

Global Lead Knowledge and Insights, Europe
Vanessa Oshima

What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

Vanessa Oshima

Tom de Ruyck

Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck

Managing Partner & Head of Insight Activation
Dr Stefan Oglesby

I found the evening very inspiring, congratulations for the great workshop. Especially it has brought clarity to what I’ve actually been doing for the past few months: zooming in and out to find the right focus for my future offering 😉

Dr Stefan Oglesby

Managing Partner & Head of Insight Activation
Iain Martin

Denyse is clearly an expert in her field. She triggered a valuable thought in reminding me that our competition is not who I thought it was. ‘Knowing your enemy’ is how to win wars.

Iain Martin

I.J. Martin & Co Ltd, Executive Coaches for Global Business Leaders
Jon Arnold
There are major untapped opportunities for brands, but only if marketers can effectively harness new technologies, which remain poorly understood. Denyse definitely gets the bigger picture, and can be of great help to any company trying to navigate this new landscape.

Jon Arnold

J Arnold & Associates

Despite my trying to practice it every day, Denyse’s book Winning Customer Centricity still provided me with some fresh and practical new thinking, and much needed discipline that I will take back to work. A must-read for today’s and tomorrow’s marketeers.

Paul Polman wcc

CEO Unilever

Most companies want to be customer centric, but in reality, few are. Denyse lays our the core foundational elements needed from organizational design to company culture to instill customer centricity at the heart of an organization. This is a must read for organizations ready and willing to put their customer needs at the core of business decisions.

David Armano

Global Strategy Director Edelman Digital

Winning Customer Centricity is brimming with smart, easy-to execute ideas that will help you re-tool your business and put your customers front-and-centre, right where they belong. If you’re in business today, Denyse’s book is a must-have. No excuses; go out and get it!

Anita Williams Weinberg

CEO VerbStudios

Denyse is an inspiring professional with a great strategic focus. Her ability to shape a vision and drive change is unique. She is able to understand very well brands and consumers. She is innovative and passionate about her work. it has always been a real pleasure working with her.

Andrea Bielli

Sevendots

Denyse sees the big picture and knows exactly where research excellence needs to hit it. She is great at change management, engaging teams, and leading to success.

Dan Foreman

Founder and Managing Partner , ZappiStore
Coca Cola Logo PNG

What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

Vanessa Oshima

Vice President, Corporate Strategy and Planning, Japan, The Coca-Cola Company
Michael Hoy

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

Michael Hoy

Professor, Glion IHE
Richard Beswick

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

Richard Beswick

Professor, BSL
Renaud Du Pasquier

Denyse a apporté son appui à notre Association. Il s’agissait de comprendre pourquoi nous avions de la peine à recruter des clients. Denyse nous a d’abord fait prendre conscience du manque de visibilité de notre image spécifique. Elle nous a fait ressortir les opportunités chez nos clients potentiels et dans les produits proposés. A partir de sa connaissance du terrain et le dépouillement d’un petit questionnaire tout simple elle nous a livré une synthèse forte et des pistes à explorer. Encore un grand merci pour son avis externe et compétent.

Renaud Du Pasquier

Président, ASGIP

C3CENTRICITY BUSINESS BLOG

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Executives and business owners of mid-sized CPG companies face a unique set of challenges that differ from those of startups or larger enterprises...

HOW WE’VE HELPED COMPANIES AND PEOPLE GROW

BUSINESS INNOVATION

BUSINESS INNOVATION

* Launched a new $3 billion drinks category in Asia.

* Uncovered a unique opportunity for communicating to medical practitioners.

* Freed budget to fund new growth strategies in the consumer goods business.

TALKS/TRAINING

TALKS/TRAINING THAT INSPIRE

* Enhanced team visibility, resulting in increased inclusion and promotions.

* Prepared company for future risk of retail demands on sustainability.

* Integrated consumer experience for long-term success.

PERSONAL COACHING

PERSONAL COACHING

* Acquired increased resources for the team’s consumer-first strategy.

* Accelerated executive recognition & promotions.

* Identified the ideal career path for greater personal growth.

We all prefer to talk to humans don’t we? But sometimes I’m on a plane or on a call.
Send your request by completing the form on the right or book some time for us to chat by clicking on my agenda.

Contact Denyse

Contact Us

+41 79 93 39 789
info@c3centricity.com
denysech

About

The Art and Science of Adopting a Customer First Strategy. Helping organisations to Grow more Profitably through improved Business Focus, based upon Deep Customer Understanding & Engagement.

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