How To Adopt a Customer-First Strategy
And Grow 3 Times Faster! (it’s a fact!)
If you’d like to sell more products or services – and who wouldn’t? – then this will be the most important book you’ll ever read!
Paul Polman, Former CEO of Unilever called it:
“A must-read for Today’s and Tomorrow’s Marketeers.”
Exactly What You’re Getting
This isn’t like any other business book you’ve ever read!
It’s SHORT, it’s attractive, it’s FUN to read – but most importantly of all, it’s ACTIONABLE! Each chapter is only two pages long, so IT’S easy to get inspiration whenever you have a couple of minutes.
Look what’s packed into each chapter:
There is no fluff, no long-winded explanations to get an idea across. Just globally tested strategies and tactics that WORK!
I want to Read the Sample Chapters.
WCC Book
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From the Globally Acclaimed Expert in Customer First Strategy
Dear Marketer and Insight Specialist,
It’s your time. Time to get recognition of your potential. Time to lead your organisation along the journey to customer centricity, to adopt a customer first strategy.
Hi there, my name is Denyse Drummond-Dunn and I am President and Chief Growth Catalyst at C3Centricity. My passion is helping people to put their customers first. Thanks to a long and successful career working in such amazing global companies as Nestle, Philip Morris and Gillette, I now help organisations in many different industries to grow faster and more profitably by adopting a customer first strategy.
As Featured in:
My blog posts have been featured on:
- CustomerThink (http://customerthink.com/author/denysedd/)
- Business2Community (https://www.business2community.com/author/denyse-drummond-dunn)
- MarketingProfs (https://www.marketingprofs.com/authors/3024/denyse-drummond-dunn)
- GreenBookBlog (https://greenbookblog.org/author/dddunn/)
- Journal of creating value (https://journals.sagepub.com/doi/abs/10.1177/2394964316628925?journalCode=jcva)
- GRBN (https://www.roiofinsights.com/measuring-roi-enabling-insights-foundation-customer-centricity/)
- MarTech Zone (https://martech.zone/customer-centric-website/)
- Jeweller Magazine Australia (https://jewellermagaine.com/)
It’s a simple and enjoyable read.
The whole book is just 135 pages long and 50 chapters, one for each week of the year. And as each chapter is only two pages long, you can easily read one – or more if you like – in a coffee break or a spare moment during your day. And with the new ideas and inspiring examples you find in it, that leaves you the rest of the week to take the suggested actions.
But It’s About FAR MORE Than Just Customer Centricity.
It covers the four major areas that need attention when you want to adopt a customer-first strategy. These are:
Company
Your Customer
Your Brands
Your Processes
The book goes into all the elements of these four topic areas and is packed full with ideas of actions you can take.
- Use this book to restructure your organisation around the customer and develop a more inspiring mission, vision and strategy.
- Learn how to identify the very best customers for each of your offers, and then connect and engage them, so you build your understanding of their needs and desires.
- Grow your brands through optimised positioning and break free of the innovation box that I bet you find yourself in on a regular basis.
- Make your changes last through the company-wide adoption of improved processes for insight generation, communications development and knowledge sharing.
This is what some global experts say about the book:
Dr Stefan Oglesby
I found the evening very inspiring, congratulations for the great workshop. Especially it has brought clarity to what I’ve actually been doing for the past few months: zooming in and out to find the right focus for my future offering.
Dr Stefan Oglesby
President
We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.
Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.
President
Michèle Zufferey
Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.
Michèle Zufferey
Michael Hoy
Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.
It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.
Michael Hoy
Tom De Ruyck
Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.
Tom De Ruyck
Before you go any further, I want you to Read This Disclaimer
Please understand that I’m not implying that if you follow the roadmap laid out in the 50 chapters of this book, that you are guaranteed to grow your business.
I have the benefit of practicing marketing and customer engagement for over 30 years, and have worked in some of the best marketing organisations on this planet. Companies like The Coca-Cola Company, Unilever, Carlsberg, Hero, Nestle, Gillette and Philip Morris International.
The average marketer who buys any book isn’t assured of the success of these companies.
Your results will depend upon many factors, including but not limited to your background, your experience, the effort you put in and the support network you manage to gather around you.
All businesses demand consistent effort and action. If you’re not willing to accept that, then please DO NOT BUY THIS BOOK!
With that said … let me start by explaining the content in even more detail.
Like I said earlier, there’s more to this little book than “just” customer centricity. Here’s a small look into what you’re getting…
- Exactly how to identify the category in which you are competing – and it if often not the one you think you are! Page 4.
- Why you need to ignore many category users and only target the users who are most interested in what you have to offer AND which make the best business sense to go after. Page 8
- Seven ways to make the customer more visible in your organisation. Page 28.
- Why trend following is not enough to prepare your company for all future opportunities and threats, and what you need to do instead. Page 34.
- A more successful way to roll out new products and services than mere geographical proximity. Page 36.
- What your website needs to include for maximum customer satisfaction and trust. Page 44.
- How to expand your innovation beyond the funnel and introduce new levers for greater potential success. Page 50.
- Why your packaging deserves a revamp so it does more than just protect your product’s contents. Page 64.
- Understand what your company and brand images are across different subgroups and how to then use this information to optimise advertising and communications. Page 70.
- Review your current pricing practices and learn how to optimise prices for sales and profit. Page 78.
- Identify the key performance indicators (KPIs) that will help you follow your adhesion to a customer-first strategy adoption. Page 82.
- Understand what and how to integrate information from multiple sources. Page 92.
- Update your insight development process with three steps, which most organisations don’t know and dooms them to failure. Page 98.
- Learn how to share knowledge and information internally or across the globe with more powerful reports and presentations. Page 100.
I bet you’re thinking WOW, that’s a lot of content! And you’d be right … incredible value from such a small book, that you will return to it year after year. And it’s really just the beginning of your customer-centric journey.” By “I bet you’re thinking WOW, that’s a lot of content! And you’d be right … it provides incredible value for such a small book. You will want to read it and reference the ideas it contains again and again, year after year. The first time you read it is really just the beginning of your customer-centric journey.
I have spent my whole career of over thirty years, learning best practices in customer understanding and satisfaction. I am now excited to be sharing with you in this book, what I learnt from working with some of the best global marketers in the world.
But it gets even better, because you’re also getting …
Access to my Exclusive
“C3C Evaluator™ Tool”
which will precisely pinpoint where you are on your customer-first journey of change.
That’s a US$99 value, yours for free, as a thanks for buying the book. It will also indicate exactly which section you should prioritise if you want to immediately start working on the area of most opportunity for improvement.
At the end of each chapter, there is also a simple evaluation matrix, which you can complete as you take the recommended actions. It will be invaluable to you to follow your progress from month to month, or even year to year. There is so much content in this book that you will have a detailed roadmap for improvement for years to come.
And the best part of this is that it’s …
Relevant whether you work in a Large Multinational, Middle-sized corporation or a small local business.
The principles and best practices may come from my experience working with many of the Fortune 500 conglomerates, but I’ve used the exact same tools and processes with local small businesses too and they work every time!
The “cost” of this book is just $12.00, and you get instant access to download it. Imagine, you can already start taking actions today!
As soon as you place your order, you’ll get an automated receipt with a link to download the book directly in your email. AND your secret code to get FREE access to the C3C Evaluator™ Tool.
You can access them anywhere, anytime, without having to wait for the postman to deliver your book or to answer the quiz.
Oh, and in case you’re wondering why it’s so inexpensive, let me assure you.
Here’s What To Do Next
The “cost” of this book is just $12.00, and you get instant access to download it. Imagine, you can already start taking actions today!
As soon as you place your order, you’ll get an automated receipt with a link to download the book directly in your email. AND your secret code to get FREE access to the C3C Evaluator™ Tool.
You can access them anywhere, anytime, without having to wait for the postman to deliver your book or to answer the quiz.
Oh, and in case you’re wondering why it’s so inexpensive, let me assure you.
THERE IS NO CATCH!
I know there are many websites out there that seem to offer you a great deal, but then you find you have been put on some monthly charge program without even realising it.
This isn’t the case with this offer.
There is NO hidden catch. No “continuity program” you have to try or anything even remotely like that.
I’m literally giving you this entire book, for $12.00, as a means of “putting my best work in your hands” and demonstrating real value for you.
My hope is that you’ll love it and that this becomes the start of a good business relationship between us.
But with all that said, there is ONE thing you should keep in mind:
Time Is Of The Essence
I take a loss when selling the book at this price.
So why would I do that?
Simple. I’m making this offer with the idea that you’ll be delighted with its contents, and you’ll want to do more business with me in the future.
I’m betting that you’ll enjoy the book so much, you’ll call and ask to organise an in-house presentation or training with me.
Anyway – with all of that said, this is a limited offer.
You’re Also Getting Access to my C3C Evaluator™ Tool for Free
This will show you exactly which of the four areas offers you the most opportunity for improvement. So you can prioritise that section of the book to start with, if you prefer. Or you can go through it from beginning to end, in the order of the 50 chapters.
Oh. And in case you’re wondering …
Yes, of course there’s a money-back guarantee.
In fact, I think it’s …
The Best Guarantee In The World
I am offering a 100% Guarantee that you’ll love this book or I’ll return your $12.00 and let you keep the book too!
That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your $12.00 with no questions asked.
How’s that for fair?
Praise for the book
Kindle Customer
A great addition to my business tool kit!
7 June 2015 – Published on Amazon.com
Whether a seasoned professional or just starting out in the world of business, this book is a great reminder that the customer is the most important part of business. Read it all the way through at the start then read it again, week by week one chapter at a time. Putting the customer at the center of a business really is a journey and this book will become a handy, often referenced tool in my toolkit.
Bazza
A read to enjoy
06 May 2015 – Published on Amazon.com
A fascinating read – easy, precise and exact. A MUST read for all those who care about their customers. It is obvious that the author has vast experience in the field and is enthusiastic in promoting all aspects of ‘Customer Centricity’.
I wish her well with this book and look forward to further publications from Denyse Drummond-Dunn.
Gonzague
kind of a book you would have liked to write
01 June 2015 – Published on Amazon.com
kind of a book you would have liked to write , clear, very well structured, practical, concrete and so useful.50 weeks learning, perfect.
One person found this helpful
Joseph Johnson
Finally a sensible book on Customer Centricity
18 June 2015 – Published on Amazon.com
This is a timely book. Denyse provides a great “workbook” that is practical and easy to follow. I also like the “bite-sized” portions of each topic and the breadth of coverage. Both managers and educators will find the book very useful. Kudos Denyse.
Go to Amazon.com to see all 10 reviews 
This Is A Limited Time Offer, So Claim Your Copy Before They’re All Gone
Thanks for taking the time to read this letter. It is unusually long for me, isn’t it?
Here’s to your journey to increased customer centricity!
Denyse Drummond-Dunn
P.S. In case you’re one of those people (like me, I admit it) who just skips to the end of a page to see the price first, then here’s the deal:
I’m offering you a 50-chapter, 135-page book that gives you a roadmap to simply and easily adopt a customer-first strategy right now!
The book is $12.00.
I’m also offering you one free access to our C3C Evaluator™ Tool. This will provide you with a clear evaluation of your organisation’s current strengths and development opportunities, in the four foundational areas of a customer-first strategy.
What’s important about this is that it enables you to immediately prioritise the first area where you will make the quickest improvements that both your customers and employees will notice.
With such rapid progress, the remaining changes become even easier to implement. Everyone will be excited and inspired to continue to take more of the actions laid out in the book.
This is a very limited offer because it’s a market test to showcase my new-look website.
There is no “catch” to this offer. You will not be signing up for any “trial” or some monthly program or anything like that.
In fact, if you don’t like the book let me know and I’ll even give you back the $12.00. You don’t even need to send the book back.
Click here and claim your copy now. You won’t regret it.
Copyright 2019 – Denyse Drummond-Dunn T/A C3Centricity™
Chemin des Prelets 13, CH – 1027 – Lonay (+41 79 933 9789) – All Rights Reserved