Testimonial Category: wcc landing

Winning Customer Centricity is brimming with smart, easy-to execute ideas that will help you re-tool your business and put your customers front-and-centre, right where they belong. If you’re in business today, Denyse’s book is a must-have. No excuses; go out and get it!… Click to continue reading

Most companies want to be customer centric, but in reality, few are. Denyse lays our the core foundational elements needed from organizational design to company culture to instill customer centricity at the heart of an organization. This is a must read for organizations ready and willing to put their customer needs at the core of business decisions.… Click to continue reading

Can you answer this one simple question? Who are our customers and how do they buy? If your answer is no, Winning Customer Centricity is for you; and even if you think that you know your customers, this book will give you some personal epiphanies on your journey to truly knowing who your customers are.… Click to continue reading

Putting the customer first has been, is and will remain the whole focus of marketing for many decades. What seems like a simple, “good common sense” idea is so hard to put into meaningful actions that many companies continue to struggle with the execution of customer focus. In Winning Customer Centricity, Denyse Drummond-Dunn provides hands-on recommendations on how to implement a successful customer strategy execution within 50 weeks! It works; her advice will do wonders for your company and your clients!… Click to continue reading

Despite my trying to practice it every day, Denyse’s book Winning Customer Centricity still provided me with some fresh and practical new thinking, and much needed discipline that I will take back to work. A must-read for today’s and tomorrow’s marketeers.… Click to continue reading