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Most Popular Posts
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Is it Time to Do Away with Market Research Departments? What's your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends? I am probably in the third camp. No, if it is a department that integrates ... 1,619 views -
Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs? What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest average ... 1,234 views -
Do You Know Your Customer Journey Map & the Emotions Overlay? A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had ... 1,201 views -
What a Customer First Strategy Is (And what it’s not!) Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR by Ray Poynter ... 885 views -
You’ve Got Data? Well Don’t Start There! Did the title about data make you curious? Great! Of course, in today's data-rich environment I'm not really suggesting that you actually ignore it! However, in working with clients around the ... 670 views -
Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill's address to Harrow School in the UK in 1941. It was certainly one of his shortest speeches but probably also ... 503 views -
Ten Reasons Why You Should NOT Conduct Market Research If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which ... 361 views -
Companies that Cheat are Losers: How to Ensure That You Shine!
Why do companies still try to cheat their customers? There have been a lot of articles recently exposing the behaviors of organisations who clearly haven't adopted a customer first strategy. Companies ... 310 views -
How Your Business Can Quickly Adopt a Customer First Strategy Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. These usually happen when an organisation does not adopt ... 283 views -
How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer Be a true leader; share this post with the members of your team who need the inspiration and support.Your boss expects you to be able to answer all his questions ... 266 views