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Most Popular Posts
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Five Rules of Customer Observation for Greater Success
One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too ...
946 views
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Is Packaging Part of Product or Promotion? Should it be Both?
Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? ...
642 views
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Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which ...
485 views
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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer
How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right?
Well, writing a marketing plan isn’t hard ...
427 views
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How Your Business Can Quickly Adopt a Customer First Strategy
Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. These usually happen when an organisation does not adopt ...
341 views
