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Most Popular Posts

• Your Brand has an Image, but Does i... Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami... 302 views | posted on August 31, 2021
• How People Recognise Brands: I Can... How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only p... 292 views | posted on February 22, 2022
• A Winning Marketing Plan: 9 Questio... What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don't they, so how difficult can it be, r... 254 views | posted on February 18, 2021
• Five Brilliant Ideas to Boost your... Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how... 245 views | posted on August 15, 2021
• Do Companies Still Benefit From Hav... What's your gut response to the title question about Market Research Departments? Yes? No? Being Swiss I would say it depends! I am probably in the third c... 239 views | posted on September 28, 2021
• You’re missing out on A Free... Denyse Drummond-Dunn · You're missing out on A Free Communication Channel! (Any guesses what it is?) “Never miss an episode. Subscribe on Apple Podcasts to... 233 views | posted on August 7, 2017
• Are Smart Things Really Smart or is... Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called "AI and ML are Taking Digital Marketing to the Next Lev... 232 views | posted on December 1, 2020
• What Customer First Strategies Real... Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on N... 228 views | posted on July 18, 2019
• Why Customers Are The Answer To All... Last week I asked whether it is employees or customers who are more important to an organisation. If you missed it read "Customers Care About a Product’s V... 227 views | posted on April 4, 2017
• What a Customer First Strategy Mean... I know, you probably don't want to read yet another article about the post-pandemic era, especially when the infection numbers in many countries are once a... 222 views | posted on August 18, 2020
• How Understanding Shoppers Can Save... We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering... 222 views | posted on October 22, 2020
• How the Best Marketers are Getting... Marketing often jumps from information to insight, to the frustration of market research. But the best marketers know that closer collaboration and sharing... 212 views | posted on October 17, 2019