5 Powerful Ways to Upgrade Your Cus...With the travel and leisure industries still in turmoil after covid, I believe that now is a good time for them to review how they treat their customers. A...36 views | posted on November 17, 2022
How to Measure Customer Centricity...Denyse Drummond-Dunn · How to measure customer centricity the right way As a customer-first strategist (just like you I hope), I spend a lot of my time sea...35 views | posted on April 13, 2021
10 Steps to Turn Trend Following in...Most major organisations follow societal trends today – and that’s a huge problem! Think about it. They are all following the same trends, attending the sa...29 views | posted on October 25, 2022
Essentials of a Customer First Stra...Every business should strive to improve their customers' experience with their products and services. Adopting a customer first strategy is therefore often...19 views | posted on December 1, 2022
7 Ideas to Make Your Leadership Sty...I'd like to start this post with a story. As you know, I published my book Winning Customer Centricity a few years ago. And being the customer centric cham...16 views | posted on October 11, 2022
5 Business Success Factors (So You&...We are sweltering in the Northern Hemisphere with record temperatures, so here's a "cool" idea on how businesses can get ready for anything by applying the...13 views | posted on July 27, 2018
5 Rules for Rolling Out a Successfu...I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer. Now you might be for...8 views | posted on March 24, 2022
The Risks of Not Knowing All 12 Ess...I think it's pretty clear to everyone in business that NOT knowing your target customers costs a lot - sometimes the business itself! (Think Kodak, Nokia...8 views | posted on February 8, 2022
Five Brilliant Ideas to Boost your...Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...7 views | posted on August 15, 2021
The 5 Essential Rules of Customer O...One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortuna...6 views | posted on March 25, 2021
How to Innovate Successfully (What...I've written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! One of the favourite articles...6 views | posted on July 10, 2017
How to Update Your Marketing with a...All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you...5 views | posted on July 31, 2018
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