Date/Time
Date(s) - 11/06/2018 - 13/06/2018
All Day
Location
Atlanta,GA, USA
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IIex-NA
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Denyse’s Guest Blogging
Most Popular Posts
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Is it Time to Do Away with Market Research Departments?
What's your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends?
I am probably in the third camp. No, if it is a department that integrates ...
1,641 views
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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?
What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer?
Did you know that CMOs have the shortest average ...
1,247 views
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What a Customer First Strategy Is (And what it’s not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter!
An interesting article on NewMR by Ray Poynter ...
898 views
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Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill's address to Harrow School in the UK in 1941. It was certainly one of his shortest speeches but probably also ...
511 views
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Ten Reasons Why You Should NOT Conduct Market Research
If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which ...
408 views
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Companies that Cheat are Losers: How to Ensure That You Shine!
Why do companies still try to cheat their customers?
There have been a lot of articles recently exposing the behaviors of organisations who clearly haven't adopted a customer first strategy. Companies ...
318 views
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How Your Business Can Quickly Adopt a Customer First Strategy
Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. These usually happen when an organisation does not adopt ...
290 views
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How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer
Be a true leader; share this post with the members of your team who need the inspiration and support.
Your boss expects you to be able to answer all his questions ...
268 views
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How to Update Your Marketing with a Customer First Strategy
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”
All marketers know their marketing 5Ps, but how do you update your ...
264 views
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Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth
It is more than a year ago that Coca-Cola did away with their CMO in favour of a Chief Growth Officer. Was it a wise move or foolhardy?
In a
207 views
