Five Rules of Customer Observation for Greater SuccessOne of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too ...2,416 views
The 6 Best Ways to Show you Respect your CustomersMore than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinking about customer ...1,624 views
Today’s Toughest Marketing Challenge is Not Customer Satisfaction!We all know how extremely demanding consumers have become in recent years. The offers of constant innovation and novelty have made us all more impatient and critical.
Today we want things ...1,252 views
Is Packaging Part of Product or Promotion? Should it be Both?Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framing its on-shelf life? ...873 views
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