The Exciting Future of Brand Buildi...Marketing is an old profession. It's been around for hundreds of years in one form or another. But with the advent of digital in the early 80's, companies...54 views | posted on April 5, 2022
How Your Business Can Quickly Adopt...Every few days there seems to be another customer service disaster that fills the newspapers and goes viral on social media. Amongst the most notable recen...40 views | posted on April 19, 2022
The 6 Best Ways to Show you Respect...More than one year after the introduction of GDPR in Europe and the CCPA in California, I wondered what has changed. And more importantly, I got to thinkin...25 views | posted on August 27, 2019
5 Rules for Rolling Out a Successfu...I remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer.
Now you might be fo...20 views | posted on March 24, 2022
Five Brilliant Ideas to Boost your...Insights are the pot of gold that many businesses dream of but rarely find. Why is that? Are you one of them? If so then I have some practical ideas on how...16 views | posted on August 15, 2021
The 5 Essential Rules of Customer O...One of the best ways I know to understand your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortuna...15 views | posted on March 25, 2021
What a Customer First Strategy Mean...Denyse Drummond-Dunn · What a customer first strategy means today
“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they becom...15 views | posted on May 2, 2017
Is Packaging Part of Product or Pro...Which did you answer subconsciously when you read the title? Do you consider your packaging to be a part of the product, protecting its contents and framin...13 views | posted on July 4, 2019
Brand Portfolio Secrets to Success...How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is that it’s when you can’t answer that question! Can yo...10 views | posted on January 19, 2020
Your Brand has an Image, but Does i...Your brand is not what you think it is! It's what your customers think it is; its brand image, personality and its value to them.
I was lecturing at Miami...9 views | posted on August 31, 2021
The Good, Bad and Downright Ugly Pa...“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”
Did you know that the average tenure of a Head...9 views | posted on March 7, 2021
How People Recognise Brands: I Can...How do you think people recognise your brand? Is it by its logo, its colour, its pack, its jingle? Well, you may be surprised to learn these are all only p...7 views | posted on February 22, 2022
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