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Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer
Executive Summary Decision gridlock rarely looks dramatic. Calendars fill up. Decks get sharper. Teams stay “busy.” Yet launches slow, teams...
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How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
Executive Summary A quiet shift is already underway across Europe. AI tools are starting to influence what people buy, even...
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When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
This post was prompted by the success of my keynote at IIeX APAC last month in Bangkok. The topic was...
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Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Why CPG brands will win by giving people control (and why the mid-managers who lead this will rise fast) Executive...
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Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”
Executive Summary Synthetic consumers and synthetic responses are moving fast from “interesting experiment” to “default workflow” across insights and innovation...
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From Dashboards to Direction: The New Standard for CPG Decision Making
Executive Summary Most CPG teams have never had more dashboards, trackers, and “always-on” reporting. Yet many organisations still struggle with...
Read MoreDenyse’s Guest Blogging
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