Your customers only really care about themselves and your product’s value to them!
I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers second, my confidence was beginning to slide a little.
Thank goodness, therefore, for some new research from Global RepTrak® that has finally confirmed what I have always believed. Customers care about themselves first and foremost! Everyone else comes second.
Dale Carnegie spelled it out really well when he said:
“People are not interested in you. They are not interested in me. They are interested in