Download the Index and First Three Chapters of my book “Winning Customer Centricity: Putting Customers at the Heart of your Business – One Day at a Time.”
This is what each of the Chapters include:
Chapter 1: Show you Care. Simple but effective ways to start your journey to customer centricity. Show everyone in the organisation that the customer matters using the suggested ideas to get the message across.
Chapter 2: Get to Know your Category. Identify where your brand is competing; it might not be in the category you first thought! Use the examples in this chapter to get to know your customers, and those of the competition, really well.
Chapter 3: Run a segmentation. This is the most efficient way to identify the very best customers to target. This chapter shows you how to group your category customers even if you don’t have money to run a segmentation study.
As you can see, in these first chapters you will already have laid down the very best foundation to successfully growing your brand.
Once you’ve started on your journey to customer centricity, I’m sure you will want to continue with the remaining 47 weeks of actions that are contained in the book.