Adopt a Customer-First Strategy for Accelerated Brand Growth
The Success Roadmap for Putting your Customers at the Heart of your Business for Faster Growth & Profitability
Do you want your business to grow faster and more profitably? Are you tired of working long hours marketing your products and services and yet still don’t see the desired results of increased sales and market share? If so, then there's a strong chance that you don’t know your customers (consumers, clients) deeply enough! This Masterclass will help you to get your business back to growing profitably again.
What you'll learn
What you will you be able to do after you have finished watching this course. In addition to a multitude of tools and templates included for you to download and keep, these are just some of the topics covered:
- Assess your current level of customer-centricity and identify the most profitable opportunities for improvement
- Identify the exact category in which each of your brands is competing. This may surprise you, but customers often see your category and competition differently from the way you do.
- Pinpoint the precise group of category customers who are the easiest and most profitable for you to target.
- Connect and partner with your customers for increased understanding and accelerated innovation.
- Build bigger, better, bolder brands that easily attract customers with the precise solutions they are seeking.
- Understand how to measure, adapt and communicate your brand’s image and personality so that it resonates with your ideal customers.
- Prepare your organisation for the future opportunities and risks that are most likely to present themselves in the coming years.
- Increase the ROI (return on investment) of your information investments, whether in commissioning market research studies or buying external reports.
- How to ensure that the insight you develop will resonate with your target audience and engage them so they take the action you desire.
Detailed Course Curriculum
See course details and watch the first few videos for free!
1 Session 1 - Introduction to the course
2 Session 2 - Introduction to customer-first strategies
3 Session 3 - Your journey to customer-centricity
4 Session 4 - Choosing your target customer
5 Session 5 - Customer connections
6 Session 6 - Partnering with your customers
7 Session 7 - Upgrade your company's mission and vision statements
8 Session 8 - Prepare your company's future
9 Session 9 - Customer-centric innovation
10 Session 10 - Upgrading your innovation process
11 Session 11 - Building and measuring brand image and equity
12 Session 12 - Evaluating your progress towards more customer centricity
13 Session 13 - Information management
14 Session 14 - Knowledge sharing
15 Session 15 - Conclusions and Next Steps
President & Business Growth Catalyst
If you've never met me before, my name is Denyse Drummond-Dunn. I'm a Business Growth Catalyst, helping companies grow faster & more profitably through deeper customer understanding and engagement. My career of more than 30 years includes senior global executive roles with Nestlé, Gillette & Philip Morris International, working in over 125 countries. But for the past ten years I've become a full-time coach, trainer and speaking, sharing my expertise with those willing and ready to upgrade their knowledge and results.
I’m a new-age marketer, combining creativity with technical expertise & cultural sensitivity. Living in the heart of Europe in Switzerland, I’ve always worked globally. This has provided me with a unique perspective to help organisations large and small, understand the importance of customer centricity, no matter where in the world they might be. This proves itself to be particularly powerful when looking to innovate or to roll-out successful brands to other markets.
I hold a BSc (Hons) in Computer Science & diplomas in Organisational Leadership & Innovation from IMD in Switzerland and the LBS in the UK. Besides my multinational executive clients whom I adore, I’m passionate about animals (I have two cats, Maddie and Pearl), flying (I’m a twin-engine pilot), underwater diving (I’m a PADI Dive-master) and technology. (I’m a Geek too!)
Clients of C3Centricity
Just a few of the happy customers who've had the chance to learn with Denyse
What Students Say About the Masterclasses
Just a few of the lovely comments we get after a student completes this course.
William J. USA
As CMO of a tiny Internet company, my challenge is centered around how to get the C-Suite (who are more artist than businessman) to gain a concrete realization of the psychological factors in marketing. Your course was a good fit for me in that I have a better vocabulary/systematic way to use in trying to achieve my goal.
Really enjoyed this course, and it gave me great insights into an area that I'm familiar with - even though I've been in CX for almost 40 years. I love Denyse's energy and humour, and her practical examples made this all come alive.
Marianne B, Switzerland
Very interesting training. Content easy to follow and the trainer is inspiring! Thank you!
Jeremy P. Switzerland
The explanations are clear, and there are templates or tools to help us apply the concepts. The examples are helpful.
Great course, engaging and thought-provoking examples and clear explanations!
lan W H.
Meltem K, Switzerland
Denyse is an expert and thought leader in her area of expertise. She worked with our Company’s Global Insights & Analytics community and helped us to become better at turning insights into action.
Richard B, Switzerland
Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.
Richard T. USA
It allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.
Tom D, Netherlands
Denyse brings years of experience to the table and knows how to translate her set of best practices to the current digitalized business reality."
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