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This section of the Library contains the most popular Quotes we have found on understanding. Feel free to contact us to suggest we include your own favourite quotes.

Question everything. Learn something. Answer nothing.
Euripides

He who asks is a fool for five minutes. He who does not ask is a fool forever.
Chinese Proverb

The odds of hitting your target go up dramatically when you aim at.
Mal Pancoast

Nothing can add more power to your life than concentrating all your energies on a limited set of targets.
Nido Qubein

Set your target and keep trying until you reach it.
Napoleon Hill

Talent hits a target no one else can hit ……. Genius hits a target no one else can see.
Arthur Schopenhaue

If you use standard research methods you will have the same insights as everyone else.
David Nichols

Research is not proof, it just improves the odds.
David Soulsby

Market Research should be an investment, not an expenditure.
Anon

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Daniel J. Boorstin

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.
Aristotle

Ambition is so powerful a passion in the human breast, that however high we reach we are never satisfied.
Niccolo Machiavelli

There’s a basic human weakness inherent in all people which tempts them to want what they can’t have and not want what is readily available to them.
Robert J. Ringer

Human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives.
William James

It is human nature to think wisely and act foolishly.
Anatole France

The aim of marketing is to know and understand the customer so well the product or service fits him and sells its.
Peter Drucker

Every human being is trying to say something to others. Trying to cry out I am alive, notice me! Speak to me! Confirm that I am important, that I matter!!
Marion D. Hanks

Two purposes in human nature rule. Self-love to urge, and reason to restrain.
Alexander Pope

The greatest need of every human being is the need for appreciation.
Anon

If you don’t have a passion for your customers … you won’t create a company – you’ll create a job.
Dan Martell

When a customer enters my store, forget me. He is king.
John Wanamake

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.
Jerry Fritz

The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
Donald Porter, V.P. British Airways

Always think of your customers as suppliers first. Work closely with them, so they can supply you with the information you need to supply them with the right products and services.
Susan Marthaller

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
Zig Ziglar

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere.
Sam Walton

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.
Gary Comer

Revolve your world around the customer and more customers will revolve around you.
Heather Williams

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker

In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.
Jay Levinson

Good customer service costs less than bad customer service.
Sally Gronow, Welsh Water

Every client you keep, is one less that you need to find.
Nigel Sanders

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.
Kerry Stokes

Know what your customers want most and what your company does best. Focus on where those two meet.
Kevin Stirtz

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff Bezos, CEO Amazon.com

Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
Ross Perot

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
Ray Kroc

The only value your company will ever create, is the value that comes from customers – the ones you have now and the ones you will have in the future.
Don Peppers & Martha Rogers

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford

An ounce of loyalty is worth a pound of cleverness.
Elbert Hubbard

Under promise and over deliver.
Toby Bloomberg

Right or wrong, the customer is always right.
Marshall Field

Customer Service shouldn’t be a department, it should be the entire company.
Tony Hsieh, CEO Zappos

Being on par in terms of price and quality only gets you into the game. Service wins the game. Tony Allesandra Insight without action is just overhead.
Steve Schmidt

A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan

Aptitude is found in the understanding and is often inherited. Genius coming from reason and imagination, rarely.
Samuel Taylor Coleridge

There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.
Charles Franklin Kettering

With the ancient is wisdom; and in length of days understanding.
The Bible Job 12:12

Darkness within darkness. The gateway to all understanding.
Lao-Tzu

Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information.
T S Eliot

Everything that irritates us about others can lead us to an understanding of ourselves.
Carl Gustav Jung

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Marshall McLuhan

Once we realize that imperfect understanding is the human condition, there is no shame in being wrong, only in failing to correct our mistakes.
George Soros

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