Quotes

Storytelling Quotes

By listening, marketing will re-learn how to talk. Doc Searls and David Weinburger

Connect with your audience through stories people love. Shafqat Islam

Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better. Rajiv Chandrasekaran

If something is top of mind, it’s much more likely to be tip of tongue. Jonah Berger

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. Jay Baer

Marketing dilutes the power and impact of a story told live. So get that right first. Michael Troiano

Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin

Storytelling can be a powerful force for good or evil, and we—consumers of content, creators of stories, and businesses hungry for results—need it to be good. Shane Snow

Storytelling is the oldest profession. John Hazard

Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer. Gary Vaynerchuk

Take the human perspective and make it understandable and digestible. Angie Teates

The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful. Brandon Stanton

There is a craft to storytelling. Patricia Travaline

The stories that spread today empower us and give us belief in our own heroic potential. Jonah Sachs

Use tone-of-voice to attract the like-minded and avoid the timid. Ann Handley

We talk a lot about content, but we often forget that story is the root of what makes content memorable. You have to think about stories pervading everything you do. Shane Snow

When people put their kids to sleep, nobody tells bedtime facts. Jonah Berger

You have to love something to want to frame it. So there’s a story in each custom product we make. Susan Tynan

Always think of your customers as suppliers first. Work closely with them, so they can supply you with the information you need to supply them with the right products and services Susan Marthaller

Your most unhappy customers are your greatest source of learning Bill Gates

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business Zig Ziglar

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else Sam Walton

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can Gary Comer

Revolve your world around the customer and more customers will revolve around you  Heather Williams

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself  Peter Drucker

In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits  Jay Levinson

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours  Ray Kroc

The only value your company will ever create, is the value that comes from customers – the ones you have now and the ones you will have in the future  Don Peppers & Martha Rogers

The odds of hitting your target go up dramatically when you aim at it  Mal Pancoast

Nothing can add more power to your life than concentrating all your energies on a limited set of targets  Nido Qubein

Set your target and keep trying until you reach it  Napoleon Hill

Talent hits a target no one else can hit; Genius hits a target no one else can see Arthur Schopenhauer

Marketing Jobs and Career Quotes

Creating marketing that works should not be rocket science. Allen Gannett

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. Beth Comstock

Marketing is really just about sharing your passion. Michael Hyatt

Marketing is too important to be left to the marketing department. David Packard

Marketing takes a day to learn. Unfortunately it takes a lifetime to master. Phil Kolter

Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it. Marc Mathieu

Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’. Unknown

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Seth Godin

Our job is to find the truth and present it well. Leo Burnett

Our jobs as marketers are to understand how the customer wants to buy and help them do so. Bryan Eisenberg

Success is making those who believed in you look brilliant. Dharmesh Shah

Switch it off, get away from it all, and stop reading marketing on your holiday. Will Harris

There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there. Darren Rowse

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. Sergio Zyman

What’s much more effective than hammering in process and incentives? Making work purposeful and fun. Shane Snow

Failure Quotes

‘Humans of New York’ did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up.” Brandon Stanton

Failure is an option.” Matthew Schwartz

Failure is simply the opportunity to begin again, this time more intelligently.” Henry Ford

If you don’t have room to fail, you don’t have room to grow.” Jonathan Mildenhall

If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” Woody Allen

I have not failed. I’ve just found 10,000 ways that won’t work.” Thomas Edison

It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default.” J.K. Rowling

The cost of being wrong is less than the cost of doing nothing.” Seth Godin

This is a learning process and sometimes you have to fall in order to learn things.” Christine Korda

Leadership Quotes

If you are the CEO, you are the brand.” George Farris

If your actions inspire others to dream more, learn more, do more and become more, you’re a leader.” John Quincy Adams

I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.” Queen Elizabeth II

Money coming in says I’ve made the right marketing decisions.” Adam Osborne

The structure will automatically provide the pattern for the action which follows Donald Curtis

It’s possible to become so comfortable with one’s style and structure that one ceases to grow Lynn Abbey

Structure is more important than content in the transmission of information Abbie Hoffman

Every company has two organizational structures: The formal one is written on the charts; the other is the everyday relationship of the men and women in the organization Harold S. Geneen

What the power structure is afraid of is that we’re going to learn to recognize the truth when we hear it Daniel K. Moran

Ideologies, however appealing, cannot shape the whole structure of perceptions and conduct unless they are embedded in daily experiences that confirm them Christopher Lasch

In times of storm, the shallowness of the root structure is revealed. Anon

Find problem areas, add structure, and delegate. The pressure is to do the reverse. Resist it Donald Rumsfeld

We can’t solve problems by using the same kind of thinking we used when we created them Albert Einstein

Learn from the mistakes of others. You can’t live long enough to make them all yourself ! Eleanor Roosevelt

To be successful, you have to have your heart in your business and your business in your heart Thomas Watson

We are what we repeatedly do. Excellence, then, is not an act, but a habit Aristotle

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits Jay Levinson

Strategic planning is worthless – unless there is first a strategic vision John Naisbitt

Vision without action is a daydream. Action without vision is a nightmare Japanese proverb

Where there is no vision, there is no hope George Washington Carver

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion John Welch

The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist Eric Hoffer

Give to us clear vision that we may know where to stand and what to stand for because unless we stand for something, we shall fall for anything Peter Marshall

I think there is something, more important than believing: Action! The world is full of dreamers, there aren’t enough who will move ahead and begin to take concrete steps to actualize their vision W. Clement Stone

What would it be like to have not only color vision but culture vision, the ability to see the multiple worlds of others
Mary Catherine Bateson

A different language is a different vision of life Federico Fellini

Where there is no vision, the people perish The Bible, Proverbs

If you have the same ideas as everybody else but have them one week earlier than everyone else, then you will be hailed as a visionary. But if you have them five years earlier you will be named a lunatic Barry Jones

Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions. Ignore conventional wisdom Anthony Robbins

A satisfied customer is the best business strategy of all Michael Leboeuf

Very basic strategy. If your enemies know where you are, then don’t be there Rufus

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved Sun Tzu

The question on long term strategy is not if it is successful, but if you are still alive
Ron De Jonge You have to be fast on your feet and adaptive or else a strategy is useless Lou Gerstner

What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy William E. Rothschild

Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things Miyamoto Musashi

Probable impossibilities are to be preferred to improbable possibilities Aristotle

It is not the strongest of the species that survive, nor the most intelligent, it is those most responsive to change Charles Darwin

Advertising Quotes

Advertising in the final analysis should be news. If it is not news it is worthless. Adolph Ochs

Advertising is only evil when it advertises evil things. David Ogilvy

Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea. Josh Bernoff

Banners have 99 problems and a click ain’t one. Scott Sorokin

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt

Give them quality. That’s the best kind of advertising. Milton Hershey

If great content is the hero, then banners are the villain. Michael Brenner

If you build it, you may still need Google AdWords. Jennifer Mesenbrink

In advertising, not to be different is virtually suicidal. Bill Bernbach

In our factory, we make lipstick. In our advertising, we sell hope. Peter Nivio Zarlenga

Never let ads write checks your website can’t cash. Avinash Kaushik

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. David Ogilvy

Nobody counts the number of ads you run; they just remember the impression you make. Bill Bernbach

Nobody reads ads. People read what interests them, and sometimes it’s an ad. Howard Luck Gossage

Stopping advertising to save money is like stopping your watch to save time. Henry Ford

The only people who care about advertising are the people who work in advertising. George Parker

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit. David Ogilvy

Try to say everything in an ad and you end up saying nothing. Jeff Mamula

What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy

Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. Ekaterina Walter

Advertising brings in customers, but word-of-mouth brings in the best customers. Jonah Berger

Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with. Shane Snow

Marketing Wisdom Quotes

A goal without a plan is just a wish. Unknown

Best practices don’t make you the best. They make you the average of everyone else who follows them. Shane Snow

Go the extra mile; it’s never crowded. Unknown

If dogs don’t like your dog food, the packaging doesn’t matter. Stephen Denny

If you can’t explain it to a 6-year old, you don’t know it yourself. Albert Einstein

If you do what you’ve always done, you’ll get what you’ve always gotten. Tony Robbins

If your dreams don’t scare you, they’re not big enough. Ellen Johnson Sirleaf

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle. Jim Stengel

If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban

In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed. Charles Darwin

Investigate. Innovate. And then communicate. George Farris

Invest in yourself. When you do this, you press the fast-forward button on your success. John Lee Dumas

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou

Know thyself. Know the customer. Innovate. Beth Comstock

Learn to say that you need help and don’t see it as a weakness. See it as a point of strength. Hiten Shah

Money follows passion—not the other way around. David Siteman Garland

Most of us have experienced wow moments. We just haven’t taken time to think deeply about them. Michael Hyatt

Simplicity is the ultimate sophistication. Leonardo Da Vinci

Sometimes the questions are complicated and the answers are simple. Dr. Seuss

Start with empathy. Continue with utility. Improve with analysis. Optimize with love. Jonathon Colman

The best marketing doesn’t feel like marketing. Tom Fishburne

The purest treasure mortal times can afford is a spotless reputation. William Shakespeare

The urgent can drown out the important. Marissa Mayer

We’re all learning here; the best listeners will end up the smartest. Charlene Li and Josh Bernoff

What you don’t do is surrender. You might retreat occasionally, but you don’t give up. Chris Brogan

Whether you think you can or you think you can’t, you’re right. Henry Ford

You can’t sell anything if you can’t tell anything. Beth Comstock

You can have everything you want in life if you just help enough people get what they want. Zig Ziglar

You have to learn the rules of the game. And then you have to play better than anyone else.”— Albert Einstein

You will never have a second chance to make a first impression. Will Rogers

Writing Quotes

A conclusion is the place where you got tired of thinking. Comedian Steven Wright

As a rule, if you want to be a great writer you have to be a great reader. Mark Gilroy

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. David Ogilvy

Either write something worth reading or do something worth writing about. Benjamin Franklin

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy

If you steal from one author, it’s plagiarism; if you steal from many, it’s research. Wilson Mizner

Martin Luther King did not say ‘I have a mission statement.’ Simon Sinek

My goal is to spark something within the reader and allow it to initiate an idea they then can grow. Warren Whitlock

On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest. Brian Clark

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy

Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. Kristi Hines

The #1 tip for asking better questions? Cut them off at the question mark. Shane Snow

We should aim to reduce complexity in our writing as much as possible. We won’t lose credibility by doing so. Our readers will comprehend and retain our ideas more reliably. And we’ll have a higher likelihood of reaching more people. Shane Snow

Social Media Quotes

As social media grows and matures, showing a return becomes critical. Heidi Cohen

Empower your readers with social sharing buttons. Mike Stelzner

Get social. Go deep. Give back. Joshua Weinberg

Getting the Like is easy. It’s a light action. Anything else requires trust. Jon Loomer

I am all for conversations, but you need to have a message. Renee Blodgett

If you get bored with social media, it’s because you are trying to get more value than you create. Fast Company

It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. Amy Jo Martin

Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way. Shiv Singh

No matter what, the very first piece of social media real estate I’d start with is a blog. Chris Brogan

People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. Malorie Lucich

Put your energy into making things that are likeable, not some douchey social media strategy. Matthew Inman

Remarkable social media content and great sales copy are pretty much the same—plain spoken words designed to focus on the needs of the reader, listener, or viewer. Brian Clark

Sell-sell-sell sales methods simply do not work on social media. Kim Garst

Social media allows big companies to act small again. Jay Baer

Social media are tools. Real time is a mindset. David Meerman Scott

Social media creates communities, not markets. Don Schultz

Social media has changed marketing. Now it’s not just about what you say. It’s also what your customers are saying to everyone else. George Farris

Social media is about sociology and psychology more than technology. Brian Solis

Social media is about the people. Not about your business. Provide for the people and the people will provide for you. Matt Goulart

Social media is a contact sport. Margaret Molloy

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman

The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’ Jeffrey Zeldman

The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. Dan Zarrella

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. Pierre Omidyar

We need to stop interrupting what people are interested in and be what people are interested in. Craig Davis

When it comes to social media, focus on advice and education first, information second and entertainment last. George Farris

Women tend to make 85 percent of household health care decisions. Facebook is where they make them. Angie Teates

You can’t push your sales messages on your fans too often. Andrea Vahl

‘Build it, and they will come’ only works in the movies. Social Media is a ‘build it, nurture it, engage them and they may come and stay.’ Seth Godin

Quotes About Providing Value

Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” Mike Volpe

As marketers, we should be changing the mantra from always be closing to always be helping.” Jonathan Lister

As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” Jeanette McMurtry

As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” Larry Weber

Don’t tell me how good you make it; tell me how good it makes me when I use it.” Leo Burnett

Today it’s important to be present, be relevant, and add value.” Nick Besbeas

Innovation Quotes

Almost overnight, the Internet’s gone from a technical wonder to a business must.” Bill Schrader

Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” Don Tapscott and Anthony D. Williams

Instead of using technology to automate processes, think about using technology to enhance human interaction.” Tony Zambito

New ideas are sometimes found in the most granular details of a problem where few others bother to look.” Nate Silver

Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life.” Yacine Baroudi

Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” Jim Kukral

The secret of change is to focus all of your energy not on fighting the old, but on building the new.” Socrates

Those who build and perpetuate mediocrity are motivated more by the fear of being left behind.” Jim Collins

You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” Adam Audette

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase discontent Edward N. Hurley

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships H. Ross Perot

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work Jay Levinson

No sale is really complete until the product is worn out, and the customer is satisfied L.L. Bean

It is not the employer who pays wages — he only handles the money. It is the product who pays the wages Henry Ford

When the product is right, you don’t have to be a great marketer Lee Iacocca

Every production of genius must be the production of enthusiasm Benjamin Disraeli

Creativity is thinking up new things. Innovation is doing new things Theodore Levitt

Innovation is the process of turning ideas into manufacturable and marketable form Watts Humprey

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations Steve Jobs

You have all the reason in the world to achieve your grandest dreams. Imagination plus innovation equals realization Denis Waitley

Good ideas and innovations must be driven into existence by courageous patience Hyman Rickover

Business has only two functions — marketing and innovation Peter F. Drucker

The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication Michael E. Gerber

Innovation distinguishes between a leader and a follower Steve Jobs

There may be customers without brands, but there are no brands without customers Anon

Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals Abraham Lincoln

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well Jeff Bezos

The key part of your brand is a quality product. Creating exceptional content is the number one thing Rufus Griscom

He goes by the brand, yet imagines he goes by the flavor Mark Twain

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace
David Ogilvy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image David Ogilvy

Inspirational Marketing Quotes

A year from now, you’ll wish you had started today. Karen Lamb

Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth. Jonah Sachs

Be where the world is going. Beth Comstock

Be yourself. Everyone else is already taken. Oscar Wilde

Bring the best of your authentic self to every opportunity. John Jantsch

Don’t bunt. Aim out of the park. Aim for the company of immortals. David Ogilvy

Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work. Dennis Crowley

Don’t settle. Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it. Chris Brogan

Do one thing every day that scares you. Eleanor Roosevelt

Do or do not; there is no try. Yoda

Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people. Will Reynolds

Find your spirit, and no challenge will keep you from achieving your goals. Christopher Penn

Focus on the present. It’s the best gift you can give yourself. Carrie Kerpen

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? Seth Godin

If you’re a good marketing person, you have to be a little crazy. Jim Metcalf

If you aim at nothing, you will hit it every time. Zig Ziglar

If you are an artist, learn science. If you are a scientist, cultivate art. Karin Timpone

Inspiration doesn’t respond to meeting requests. You can’t schedule greatness. Jay Baer

Inspiration is difficult to measure, but the results driven by that inspiration are powerful. Scott Harrison

It’s quite fun to do the impossible. Walt Disney

I’d rather apologize than to be so timid as to never try to do anything smart or brave. Lee Clow

Leverage the strength that you have: that no one else can be you. Todd Wheatland

Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has. Margaret Mead

Nothing great was ever achieved without enthusiasm. Ralph Waldo Emerson

Nothing is impossible; The word itself says ‘I’m possible!’ Audrey Hepburn

People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily. Zig Ziglar

The best way to predict the future is to create it. Peter Drucker

The question isn’t who is going to let me; it’s who is going to stop me. Ayn Rand

Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small. Tim Ferriss

Too often, feeling intimidated becomes our excuse not to be awesome. Scott Stratten

Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. Johann Wolfgang von Goethe

We’re here to put a dent in the universe. Otherwise, why else even be here? Steve Jobs

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. Seth Godin

Marketing Strategy Quotes

Competition commoditizes competency. Jay Baer

Don’t optimize for conversations, optimize for revenue. Neil Patel

Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn”t. Just remember, fans are vanity and sales are sanity. Lori Taylor

Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov

Great execution is the ultimate differentiator. Margaret Molloy

I don’t care much for best practice. I care about conversions. That’s why I test. Michael Aagaard

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki

Inbound marketing is a powerful tool. I’ve spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn’t absolute. Jay Baer

Increasingly, mass marketing is turning into a mass of niches. Chris Anderson

Just because you can measure everything doesn’t mean that you should. W. Edward Deming

Less is more. Keeping it simple takes time and effort. Jeff Bullas

Make it simple. Make it memorable. Make it inviting to look at. Leo Burnett

Make your marketing so useful people would pay you for it. Jay Baer

Marketers need to build digital relationships and reputation before closing a sale. Chris Brogan

Market like the year you are in. Gary Vaynerchuk

Markets are conversations. Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto

Master the topic, the message, and the delivery. Steve Jobs

Smart brands don’t just ride trend shifts. They start them. Ann Handley

Sometimes you have to experiment with a lot of ideas and see which one sticks. If you’re unsure, let the market decide. Dorie Clark

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. Amrita Sahasrabudhe

Testing is the biggest no-brainer, and the killer of most stupid ideas. Avinash Kaushik

The tactics drive the strategy. Marc Benioff

You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no. Kristina Halvorson

If you use standard research methods you will have the same insights as everyone else David Nichols

Research is not proof; it just improves the odds David Soulsby

Market Research should be an investment, not an expenditure Anon

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it Daniel J. Boorstin

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself Peter Drucker

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire Aristotle

Ambition is so powerful a passion in the human breast, that however high we reach we are never satisfied Niccolo Machiavelli

There’s a basic human weakness inherent in all people which tempts them to want what they can’t have and not want what is readily available to them Robert J. Ringer

The greatest need of every human being is the need for appreciation
Anon

Human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives William James

The first and simplest emotion which we discover in the human mind, is curiosity Edmund Burke

To study the abnormal is the best way of understanding the normal William James

It is human nature to think wisely and act foolishly Anatole France

Two purposes in human nature rule. Self-love to urge, and reason to restrain Alexander Pope

“Every human being is trying to say something to others. Trying to cry out I am alive, notice me! Speak to me! Confirm that I am important, that I matter! Marion D. Hanks

What gets measured gets managed Peter Ferdinand Drucker

In business, words are words; explanations are explanations, promises are promises, but only performance is reality Harold S. Geneen

How you measure the performance of your managers directly affects the way they act John Dearden

However beautiful the strategy, you should occasionally look at the results
Winston Churchill

A total commitment is paramount to reaching the ultimate in performance
Tom Flores

We are very apt to measure ourselves by our aspiration instead of our performance. But in truth the conduct of our lives is the only proof of the sincerity of our hearts
Anon

An acre of performance is worth a whole world of promise
William Dean Howells

The more you say, the less people remember. The fewer the words, the greater the profit
Francois F.T. Nelon

When a team outgrows individual performance and learns team confidence, excellency becomes a reality
Joe Paterno

The fear of being wrong is the prime inhibitor of the creative process
Jean Bryant

The person interested in success has to learn to view failure as a healthy, inevitable part of the process of getting to the top
Joyce Brothers

The more connections that can be made in the brain, the more integrated the experience is within memory
Don Campbell

The whole is more than the sum of its parts
Aristotle

Integrate what you believe in every single area of your life. Take your heart to work and ask the most and best of everybody else, too
Meryl Streep

The whole is simpler than the sum of its parts
Willard Gibbs

Knowledge is a process of piling up facts; wisdom lies in their simplification
Martin H. Fischer

I hear and I forget. I see and I remember. I do and I understand
Confucius

“Insight without action is just overhead
Steve Schmidt

A point of view can be a dangerous luxury when substituted for insight and understanding
Marshall McLuhan

Aptitude is found in the understanding and is often inherited. Genius coming from reason and imagination, rarely
Samuel Taylor Coleridge

There is a great difference between knowing and understanding: you can know a lot about something and not really understand it
Charles Franklin Kettering

With the ancient is wisdom; and in length of days understanding
The Bible Job

Darkness within darkness. The gateway to all understanding
Lao-Tzu

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behaviour
Marshall McLuhan

Everything that irritates us about others can lead us to an understanding of ourselves
Carl Gustav Jung

Once we realize that imperfect understanding is the human condition, there is no shame in being wrong, only in failing to correct our mistakes
George Soros

Drowning in information and starving for knowledge
Rutherford D. Roger

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others
Tony Robbins

Ralph Waldo Emerson

To understand one thing well is better than understanding many things by halves
Johann von Goethe

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them
W. Edwards Deming

“To profit from good advice requires more wisdom than to give it
(John) Churton Collins

Remember your past mistakes just long enough to profit by them
Dan Mckinnon

Wise men profit more from fools than fools from wise men; for the wise men shun the mistakes of fools, but fools do not imitate the successes of the wise
Cato the Elder

I hope you enjoy reading this blog post.

If you want me to catalyse your growth and profitability, just book a call.

Join Global Customer First Strategists!

Get our latest posts before everyone else, and exclusive content just for you.

* indicates required