Always think of your customers as suppliers first. Work closely with them, so they can supply you with the information you need to supply them with the right products and services Susan Marthaller

Your most unhappy customers are your greatest source of learning Bill Gates

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business Zig Ziglar

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else Sam Walton

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can Gary Comer

Revolve your world around the customer and more customers will revolve around you  Heather Williams

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself  Peter Drucker

In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits  Jay Levinson

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours  Ray Kroc

The only value your company will ever create, is the value that comes from customers – the ones you have now and the ones you will have in the future  Don Peppers & Martha Rogers

The odds of hitting your target go up dramatically when you aim at it  Mal Pancoast

Nothing can add more power to your life than concentrating all your energies on a limited set of targets  Nido Qubein

Set your target and keep trying until you reach it  Napoleon Hill

Talent hits a target no one else can hit; Genius hits a target no one else can see Arthur Schopenhauer

The structure will automatically provide the pattern for the action which follows Donald Curtis

It’s possible to become so comfortable with one’s style and structure that one ceases to grow Lynn Abbey

Structure is more important than content in the transmission of information Abbie Hoffman

Every company has two organizational structures: The formal one is written on the charts; the other is the everyday relationship of the men and women in the organization Harold S. Geneen

What the power structure is afraid of is that we’re going to learn to recognize the truth when we hear it Daniel K. Moran

Ideologies, however appealing, cannot shape the whole structure of perceptions and conduct unless they are embedded in daily experiences that confirm them Christopher Lasch

In times of storm, the shallowness of the root structure is revealed. Anon

Find problem areas, add structure, and delegate. The pressure is to do the reverse. Resist it Donald Rumsfeld

We can’t solve problems by using the same kind of thinking we used when we created them Albert Einstein

Learn from the mistakes of others. You can’t live long enough to make them all yourself ! Eleanor Roosevelt

To be successful, you have to have your heart in your business and your business in your heart Thomas Watson

We are what we repeatedly do. Excellence, then, is not an act, but a habit Aristotle

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits Jay Levinson

Strategic planning is worthless – unless there is first a strategic vision John Naisbitt

Vision without action is a daydream. Action without vision is a nightmare Japanese proverb

Where there is no vision, there is no hope George Washington Carver

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion John Welch

The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist Eric Hoffer

Give to us clear vision that we may know where to stand and what to stand for because unless we stand for something, we shall fall for anything Peter Marshall

I think there is something, more important than believing: Action! The world is full of dreamers, there aren’t enough who will move ahead and begin to take concrete steps to actualize their vision W. Clement Stone

What would it be like to have not only color vision but culture vision, the ability to see the multiple worlds of others
Mary Catherine Bateson

A different language is a different vision of life Federico Fellini

Where there is no vision, the people perish The Bible, Proverbs

If you have the same ideas as everybody else but have them one week earlier than everyone else, then you will be hailed as a visionary. But if you have them five years earlier you will be named a lunatic Barry Jones

Create a vision and never let the environment, other people’s beliefs, or the limits of what has been done in the past shape your decisions. Ignore conventional wisdom Anthony Robbins

A satisfied customer is the best business strategy of all Michael Leboeuf

Very basic strategy. If your enemies know where you are, then don’t be there Rufus

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved Sun Tzu

The question on long term strategy is not if it is successful, but if you are still alive
Ron De Jonge You have to be fast on your feet and adaptive or else a strategy is useless Lou Gerstner

What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy William E. Rothschild

Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things Miyamoto Musashi

Probable impossibilities are to be preferred to improbable possibilities Aristotle

It is not the strongest of the species that survive, nor the most intelligent, it is those most responsive to change Charles Darwin

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase discontent Edward N. Hurley

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships H. Ross Perot

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work Jay Levinson

No sale is really complete until the product is worn out, and the customer is satisfied L.L. Bean

It is not the employer who pays wages — he only handles the money. It is the product who pays the wages Henry Ford

When the product is right, you don’t have to be a great marketer Lee Iacocca

Every production of genius must be the production of enthusiasm Benjamin Disraeli

Creativity is thinking up new things. Innovation is doing new things Theodore Levitt

Innovation is the process of turning ideas into manufacturable and marketable form Watts Humprey

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations Steve Jobs

You have all the reason in the world to achieve your grandest dreams. Imagination plus innovation equals realization Denis Waitley

Good ideas and innovations must be driven into existence by courageous patience Hyman Rickover

Business has only two functions — marketing and innovation Peter F. Drucker

The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication Michael E. Gerber

Innovation distinguishes between a leader and a follower Steve Jobs

There may be customers without brands, but there are no brands without customers Anon

Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals Abraham Lincoln

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well Jeff Bezos

The key part of your brand is a quality product. Creating exceptional content is the number one thing Rufus Griscom

He goes by the brand, yet imagines he goes by the flavor Mark Twain

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace
David Ogilvy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image David Ogilvy

If you use standard research methods you will have the same insights as everyone else David Nichols

Research is not proof; it just improves the odds David Soulsby

Market Research should be an investment, not an expenditure Anon

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it Daniel J. Boorstin

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself Peter Drucker

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire Aristotle

Ambition is so powerful a passion in the human breast, that however high we reach we are never satisfied Niccolo Machiavelli

There’s a basic human weakness inherent in all people which tempts them to want what they can’t have and not want what is readily available to them Robert J. Ringer

The greatest need of every human being is the need for appreciation

Human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives William James

The first and simplest emotion which we discover in the human mind, is curiosity Edmund Burke

To study the abnormal is the best way of understanding the normal William James

It is human nature to think wisely and act foolishly Anatole France

Two purposes in human nature rule. Self-love to urge, and reason to restrain Alexander Pope

“Every human being is trying to say something to others. Trying to cry out I am alive, notice me! Speak to me! Confirm that I am important, that I matter! Marion D. Hanks

What gets measured gets managed Peter Ferdinand Drucker

In business, words are words; explanations are explanations, promises are promises, but only performance is reality Harold S. Geneen

How you measure the performance of your managers directly affects the way they act John Dearden

However beautiful the strategy, you should occasionally look at the results
Winston Churchill

A total commitment is paramount to reaching the ultimate in performance
Tom Flores

We are very apt to measure ourselves by our aspiration instead of our performance. But in truth the conduct of our lives is the only proof of the sincerity of our hearts

An acre of performance is worth a whole world of promise
William Dean Howells

The more you say, the less people remember. The fewer the words, the greater the profit
Francois F.T. Nelon

When a team outgrows individual performance and learns team confidence, excellency becomes a reality
Joe Paterno

The fear of being wrong is the prime inhibitor of the creative process
Jean Bryant

The person interested in success has to learn to view failure as a healthy, inevitable part of the process of getting to the top
Joyce Brothers

The more connections that can be made in the brain, the more integrated the experience is within memory
Don Campbell

The whole is more than the sum of its parts

Integrate what you believe in every single area of your life. Take your heart to work and ask the most and best of everybody else, too
Meryl Streep

The whole is simpler than the sum of its parts
Willard Gibbs

Knowledge is a process of piling up facts; wisdom lies in their simplification
Martin H. Fischer

I hear and I forget. I see and I remember. I do and I understand

“Insight without action is just overhead
Steve Schmidt

A point of view can be a dangerous luxury when substituted for insight and understanding
Marshall McLuhan

Aptitude is found in the understanding and is often inherited. Genius coming from reason and imagination, rarely
Samuel Taylor Coleridge

There is a great difference between knowing and understanding: you can know a lot about something and not really understand it
Charles Franklin Kettering

With the ancient is wisdom; and in length of days understanding
The Bible Job

Darkness within darkness. The gateway to all understanding

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behaviour
Marshall McLuhan

Everything that irritates us about others can lead us to an understanding of ourselves
Carl Gustav Jung

Once we realize that imperfect understanding is the human condition, there is no shame in being wrong, only in failing to correct our mistakes
George Soros

Drowning in information and starving for knowledge
Rutherford D. Roger

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others
Tony Robbins

Ralph Waldo Emerson

To understand one thing well is better than understanding many things by halves
Johann von Goethe

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them
W. Edwards Deming

“To profit from good advice requires more wisdom than to give it
(John) Churton Collins

Remember your past mistakes just long enough to profit by them
Dan Mckinnon

Wise men profit more from fools than fools from wise men; for the wise men shun the mistakes of fools, but fools do not imitate the successes of the wise
Cato the Elder

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