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This section of the Library contains the most popular Quotes we have found on egagement. Feel free to contact us to suggest we include your own favourite quotes.

Marketing is too important to be left to the marketing department
David Packard, co-founder HP

There are no dull products, only dull writers
David Ogilvy

If we devote our time disparaging the products of our business rivals, we hurt business generally, reduce confidence, and increase discontent
Edward N Hurley

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships
H. Ross Perot

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work
Jay Levinson

No sale is really complete until the product is worn out, and the customer is satisfied
L.L. Bean

It is not the employer who pays wages — he only handles the money. It is the product who pays the wages
Henry Ford

When the product is right, you don’t have to be a great marketer
Lee Iacocca

Every production of genius must be the production of enthusiasm
Benjamin Disraeli

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man
George Bernard Shaw Proposed by Prof. Michael Hoy of GIHE

Creativity is thinking up new things. Innovation is doing new things
Theodore Levitt

Innovation is the process of turning ideas into manufacturable and marketable form
Watts Humphrey

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations
Steve Jobs

You have all the reason in the world to achieve your grandest dreams. Imagination plus innovation equals realization
Denis Waitley

Good ideas and innovations must be driven into existence by courageous patience
Hyman Rickover

Business has only two functions — marketing and innovation
Peter F. Drucker

Innovation is not the product of logical thought, although the result is tied to logical structure
Albert Einstein

Innovation distinguishes between a leader and a follower
Steve Jobs

The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication
Michael E. Gerber

There is one thing stronger than all the armies in the world, and that is an idea whose time has come
Victor Hugo proposed by Fredrik Stahle

What’s a brand? A singular idea or concept that you own inside the mind of the prospect
Al Ries

There may be customers without brands, but there are no brands without customers

Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals
Abraham Lincoln

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well
Jeff Bezos

The key part of your brand is a quality product. Creating exceptional content is the number one thing
Rufus Griscom

He goes by the brand, yet imagines he goes by the flavor
Mark Twain

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image
David Ogilvy

 Price is what you pay. Value is what you get
Warren Buffett

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment
Scott Talgo

A house of brands is like a family, each needs a role and a relationship to others
Jeffrey Sinclair

The most important thing in communication ……….. is to hear what isn’t being said
Peter Drucker

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place
David Ogilvy

The three key rules of marketing are brand recognition, brand recognition, brand recognition

What gets measured gets managed
Peter Ferdinand Drucker

In business, words are words; explanations are explanations, promises are promises, but only performance is reality
Harold S. Geneen

How you measure the performance of your managers directly affects the way they act
John Dearden

We are very apt to measure ourselves by our aspiration instead of our performance. But in truth the conduct of our lives is the only proof of the sincerity of our hearts

An acre of performance is worth a whole world of promise
William Dean Howells

When a team outgrows individual performance and learns team confidence, excellency becomes a reality
Joe Paterno

The more you say, the less people remember. The fewer the words, the greater the profit
Francois FT Nelon

However beautiful the strategy, you should occasionally look at the results
Winston Churchill

A total commitment is paramount to reaching the ultimate in performance
Tom Flores

The fear of being wrong is the prime inhibitor of the creative process
Jean Bryant

The person interested in success has to learn to view failure as a healthy, inevitable part of the process of getting to the top
Joyce Brothers

The more connections that can be made in the brain, the more integrated the experience is within memory
Don Campbell

The whole is more than the sum of its parts

The whole is simpler than the sum of its parts
Willard Gibbs

Integrate what you believe in every single area of your life. Take your heart to work and ask the most and best of everybody else, too
Meryl Streep

Knowledge is a process of piling up facts; wisdom lies in their simplification
Martin H. Fischer

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others
Tony Robbins

Enthusiasm is the leaping lightning, not to be measured by the horse-power of the understanding
Ralph Waldo Emerson

To understand one thing well is better than understanding many things by halves
Johann von Goethe

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them
W. Edwards Deming

To profit from good advice requires more wisdom than to give it
(John) Churton Collins

Remember your past mistakes just long enough to profit by them
Dan Mckinnon

Wise men profit more from fools than fools from wise men; for the wise men shun the mistakes of fools, but fools do not imitate the successes of the wise
Cato the Elder

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