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+41 79 93 39 78 info@c3centricity.com

Member

Welcome to the Member's Area

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Thanks for your interest in becoming a Customer Centricity Champion.

This is where you can review all the modules we currently have on offer, as well as those still in development. Take a look at the contents os each and choose one or more you’d like to purchase. The just sign up to become a member – it’s FREE! – and once you have purchased, you will be able to just login here to access your purchases.

Modules can be purchased individually, or as a topic bundle or complete course at significant savings.

Remember, once you have purchased something, you can simply login here to have access to everything you bought in your own personal members area.

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What was refreshing was the care that Denyse took in designing the course, getting to know our internal processes, pain points and strengths, before she custom designed the course, materials and goals. This showed me that Denyse doesn’t just write about being customer centric – she IS customer centric in the way she runs her own business. Walking the talk.

Vanessa Oshima
Vice President, Corporate Strategy and Planning, Japan, The Coca-Cola Company
Richard Treadwell

Denyse was immensely helpful in providing an independent, insightful, external view on our business and our customers. Her participation in our customer research project allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.

Drawing from her deep experience and understanding of customer behavior around the globe, she was able not only to guide our research effort, but more importantly, to interpret and analyze the results. Her easygoing and direct style facilitated lively and energetic discussion.

I would highly recommend Denyse for any group looking for fresh eyes, broad experience, and a quick mind to add substantial value to a customer research effort.

Richard Treadwell
VP Global Marketing, Biosensors
Renaud Du Pasquier

Denyse a apporté son appui à notre Association. Il s’agissait de comprendre pourquoi nous avions de la peine à recruter des clients. Denyse nous a d’abord fait prendre conscience du manque de visibilité de notre image spécifique. Elle nous a fait ressortir les opportunités chez nos clients potentiels et dans les produits proposés. A partir de sa connaissance du terrain et le dépouillement d’un petit questionnaire tout simple elle nous a livré une synthèse forte et des pistes à explorer. Encore un grand merci pour son avis externe et compétent.

Renaud Du Pasquier
Président, ASGIP

Denyse has lectured in my New Product class at Miami. My students found her real world applications of theoretical principles of New Product development very enlightening. They also found her knowledge of modern marketing methods very useful.

Joseph Johnson
Professor, Marketing, Miami University
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Denyse not only has a vision for the future of Marketing Research. She also brings years of experience to the table in her hands-on workshops. Last but not least, she also knows how to translate her set of best practices to the current digitalized business reality.

Tom De Ruyck
Managing Partner, Insites Consulting, Belgium
Michael Hoy

Thank you very much Denyse for your enlightening presentation to our faculty on our recent development day. The topic of ’From Service to Engagement’ is very apt for us, and your slant on this subject adds invaluable dimensions.

It is very important that we use industry experts to address faculty, and I know from their feedback, that some of them will be using your information to good use, in class with our students. I look forward to working with you again soon.

Michael Hoy
Professor, Glion IHE
Richard Beswick

A belated thank you for your outstanding presentation. The class was abuzz after your departure. Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.

I know that the social network dialogue between the class and yourself has begun. One student told me he googled you and got 6 million hits! I would be pleased to invite you to be a guest speaker during my MSc. Market Research class.

Richard Beswick
Professor, BSL

We are a successful Personal Care outlet but we had lost our identity following rapid growth and a move to larger premises.

Denyse showed us how to identify a more focused clientele. We then clarified our message to them and brought our branding to life through a fresh new retail experience and more coordinated colour-coding for all our material, including our physical premises.

President, Personal Care
Michèle Zufferey

Denyse … nous a fourni de précieux conseils sur notre clientèle-cible …. a redéfini notre Unique Selling Proposition et nous a confirmé l’attractivité de nos produits …. et nous a proposé des améliorations de nos communications. Enfin, elle nous a présenté une perspective d’avenir pour nos produits et notre association. Grâce aux conseils très utiles de Denyse, nous savons quelles sont les forces de nos produits et savons comment améliorer la notoriété de notre association.

Michèle Zufferey
President, AFGIP

Denyse identified a clear target audience for our outlet, which resulted in us rethinking our product range and pricing strategy

Owner, Fashion Retail Chain

OUR MODULES

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If this is your first time here, when you click on the purchase button, you will be taken to a registration page where you will complete your registration and make your payment. You will then have immediate access to your first module, the 5-8 videos, audios and workbooks. You are free to download them, but as you have lifetime membership, we would suggest you access them here, so you always get the latest versions - we will be updating them frequently.

If you decide to buy a package of more than one module, these will be delivered to you one every two weeks. Why do we do this? Because each module contains a lot of material to watch and exercises to do. It will take you about fifteen days to go through them and take all the recommended actions.

Some people want to go faster than this, but when we have agreed to provide all modules together, the work was not completed. Either because the person felt overwhelmed by receiving more than 70 videos! Or they did not take all the required actions.

Remember what I am often quoted as saying:
"Customer Centricity is a Journey, not a Destination!" 
Your organisation deserves better than a quick sprint. It takes time to change habits and cultures. Accept this and you will be successful.

Don't forget that once you are registered and payment has been received, you will get immediate access and be able to login to the members' area any time you like.

 

 

Customer Centricity Champions Classes

Each module is just US$ 99 to buy and have access to all the videos, audios and workbooks. That's an awful lot of content for such a small investment and I know you will get immense value and actionability from each one.

The full course is just US$ 995, or you can also buy one or more of the topic bundles. The topic bundles contain two or four modules, depending upon the number of modules included. The packages include all the videos, audios and workbooks, as well as a final self-evaluation of your progress.

  • Modules 1-4 on the Customer: US$350.
  • Modules 5-6 on the Company: US$180.
  • Modules 7-10 on Brands: US$350.
  • Modules 11-12 on Processes: US$180.

Watch and take the actions suggested and you will soon see your business start to grow faster and more profitably than ever before.

Single Modules

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module
  • Assess your current level of customer centricity
  • Get everyone in the company behind the initiative
  • Make the customer visible within the organization

Content Of the Module

  • Module #1.1: Starting your Journey to Customer Centricity
  • Module #1.2: Evaluating your Current Level of Customer Centricity
  • Module #1.3: Introducing the Customer
  • Module #1.4: Making Customer Centricity a Company Objective
  • Module #1.5: Making the Customer more Visible

Price : $99

module
  • Identify your category users
  • Review everything you know about your customers
  • Run segmentation
  • Prioritise segments
  • Develop segment personas
  • Gather information about your customers
  • Calculate the lifetime value of your customers

Content Of the Module

  • Module #2.1: Watching and Listening to your Customers
  • Module #2.2: Review Everything you Know about your Customers
  • Module #2.3: Customer Segmentation
  • Module #2.4: Prioritising your Category Customer Segments
  • Module #2.5: Identifying Customer Segments shown in Advertising
  • Module #2.6: Describing your Customers
  • Module #2.7: Information Sources for your 4W™ Template
  • Module #2.8: Calculating Customer Lifetime Value (CLV)

Price : $99

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  • Connecting internally
  • Connecting externally
  • Connecting through market research
  • Sharing your learnings

Content Of the Module

  • Module #3.1: Getting to know your customerss
  • Module #3.2: Sharing customer connection experiences
  • Module #3.3: Customer understanding using the internet

Price : $99

member
  • Reviewing social media
  • Inviting your customer in-house
  • Customer panels
  • Your customer need states
  • Review and assessment of your customer actions

Content Of the Module

  • Module #4.1: Involving your Customers in Your Business
  • Module #4.2: Identifying your customers level of needs
  • Module #4.3: Online Customer Panels
  • Module #4.4: Inviting your customers in house
  • Module #4.5: Summary of the Customer Section

Price : $99

Coming Soon

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  • Introduction to the company section
  • Importance of customer-centric objectives
  • Review of company vision and mission statements
  • Review of strategy development and plans

Price : $99

Coming Soon

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  • Trend following
  • Trend development across markets & regions
  • Scenario planning
  • Science fiction

Price : $99

Coming Soon

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  • Identification of business category
  • Review of your innovation process
  • Involving R&D in customer connections
  • Including poly-sensorial elements
  • Adding service elements

Price : $99

Coming Soon

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  • Co-creation with customers
  • Product testing
  • Packaging
  • Brand extension
  • Innovation levers

Price : $99

Coming Soon

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  • Understanding brand image & equity
  • Rational, emotional & societal benefits
  • Brand image comparisons
  • Brand image strengths & weaknesses
  • Brand image by funnel stage
  • Brand image in communications
  • Brand & company images

Price : $99

Coming Soon

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  • Identifying KPIs
  • Measuring KPIs
  • Comparing metrics

Price : $99

Coming Soon

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  • Process evaluation
  • Concept development
  • Information integration
  • Information prioritization & dash-boarding
  • Insight development

Price : $99

Coming Soon

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  • Knowledge sharing & Project database creation
  • Impactful presentations
  • The Importance of Storytelling
  • Information sharing best practices
  • Evaluation & next steps

Price : $99

Module Packages

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mto
  • The Customer

  • Module 1: The Customer
  • Module 2: Choosing your Target Customer
  • Module 3: Connecting with your customers
  • Module 4: Involving your customers

Price : $350

Coming Soon

  • The Company

  • Module 5: The company
  • Module 6: The future of your company

Price : $180

Coming Soon

  • Brands

  • Module 7: Innovation
  • Module 8: Upgrading innovation
  • Module 9: Building brand equity
  • Module 10: Following your progress

Price : $350

Coming Soon

  • Processes

  • Module 11: Information management
  • Module 12: Knowledge sharing

Price : $180

All Modules

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MODULES 1-12

Coming Soon

module

Price : $997

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