Welcome to the #1 Online Certified Masterclass on
Developing Customer Personas/Avatars
How to define and complete a one-page visual persona/avatar for your brands and business.
Do you know who your ideal customers are? Can you describe them simply and precisely so that everyone in your organisation knows who you are targeting/` if not, then you need to follow this course. It will show you how to complete a visual representation of your customers that will inspire your actions and ensure your strategy is focused on your strategy is focused on the right people.
President & Business Growth Catalyst
If you've never met me before, my name is Denyse Drummond-Dunn. I'm a Business Growth Catalyst, helping companies grow faster & more profitably through deeper customer understanding and engagement. My career of more than 30 years includes senior global executive roles with Nestlé, Gillette & Philip Morris International, working in over 125 countries. But for the past ten years I've become a full-time coach, trainer and speaking, sharing my expertise with those willing and ready to upgrade their knowledge and results.
I’m a new-age marketer, combining creativity with technical expertise & cultural sensitivity. Living in the heart of Europe in Switzerland, I’ve always worked globally. This has provided me with a unique perspective to help organisations large and small, understand the importance of customer centricity, no matter where in the world they might be. This proves itself to be particularly powerful when looking to innovate or to roll-out successful brands to other markets.
I hold a BSc (Hons) in Computer Science & diplomas in Organisational Leadership & Innovation from IMD in Switzerland and the LBS in the UK. Besides my multinational executive clients whom I adore, I’m passionate about animals (I have two cats, Maddie and Pearl), flying (I’m a twin-engine pilot), underwater diving (I’m a PADI Dive-master) and technology. (I’m a Geek too!)
Clients of C3Centricity
Just a few of the happy customers who've had the chance to learn with Denyse
What Students Say About the Masterclasses
Just a few of the lovely comments we get after a student completes this course.
William J. USA
As CMO of a tiny Internet company, my challenge is centered around how to get the C-Suite (who are more artist than businessman) to gain a concrete realization of the psychological factors in marketing. Your course was a good fit for me in that I have a better vocabulary/systematic way to use in trying to achieve my goal.
Really enjoyed this course, and it gave me great insights into an area that I'm familiar with - even though I've been in CX for almost 40 years. I love Denyse's energy and humour, and her practical examples made this all come alive.
Marianne B, Switzerland
Very interesting training. Content easy to follow and the trainer is inspiring! Thank you!
Jeremy P. Switzerland
The explanations are clear, and there are templates or tools to help us apply the concepts. The examples are helpful.
Great course, engaging and thought-provoking examples and clear explanations!
lan W H.
Meltem K, Switzerland
Denyse is an expert and thought leader in her area of expertise. She worked with our Company’s Global Insights & Analytics community and helped us to become better at turning insights into action.
Richard B, Switzerland
Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.
Richard T. USA
It allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.
Tom D, Netherlands
Denyse brings years of experience to the table and knows how to translate her set of best practices to the current digitalized business reality."
Learn the essential skills to manage
every successful brand and business.
Become a C3Centricity Academy MemberSee More About The Courses