Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful...

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often...

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who...

Organizations must be agile and adaptable to thrive in today's rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this...

Last week I spoke about the importance of actioning customer feedback, so I want to now focus on continuous improvement by using the information to optimise the brands and services you offer.   The Customer's Need for Continuous Improvement The...

Difficult customers! Every business has them, and no one likes to get customer feedback that is challenging to handle. So what's the secret to turning difficult customers into loyal advocates? The most important thing to remember is not to think...

The World Has Changed. Everyone is talking about the importance of customer centricity. But they should be actioning quantum customer centricity! Let me explain. Many people think that customer centricity is the same as customer experience. They're wrong! At least...

Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we're passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one of our traditions has been...

Whenever several people ask me to share my strategies for achieving business growth, it indicates that something significant is happening in the marketplace. This is precisely what happened to me a few months ago. No less than two of my...

Artificial Intelligence (AI) has become an integral part of our daily lives and has revolutionized how we interact with technology and businesses. This post discusses how to use AI to enhance customer experience with another AI, authentic interactions. Over the...