Welcome to The C3Centricity Academy
Welcome to the #1 certified online masterclasses for busy executives who want to learn about all topics around brand building and adopting a customer-first
Every business owner, executive, brand builder and entrepreneur needs support to update their knowledge and skills. The C3Centricity Academy is designed to do just that. In a matter of hours rather than weeks, you can learn or upgrade your understanding of the many topics covered and with the useful tools and templates you can put your learnings straight into action.See Courses
President & Business Growth Catalyst
If you've never met me before, my name is Denyse Drummond-Dunn. I'm a Business Growth Catalyst, helping companies grow faster & more profitably through deeper customer understanding and engagement. My career of more than 30 years includes senior global executive roles with Nestlé, Gillette & Philip Morris International, working in over 125 countries. But for the past ten years I've become a full-time coach, trainer and speaking, sharing my expertise with those willing and ready to upgrade their knowledge and results.
I’m a new-age marketer, combining creativity with technical expertise & cultural sensitivity. Living in the heart of Europe in Switzerland, I’ve always worked globally. This has provided me with a unique perspective to help organisations large and small, understand the importance of customer centricity, no matter where in the world they might be. This proves itself to be particularly powerful when looking to innovate or to roll-out successful brands to other markets.
I hold a BSc (Hons) in Computer Science & diplomas in Organisational Leadership & Innovation from IMD in Switzerland and the LBS in the UK. Besides my multinational executive clients whom I adore, I’m passionate about animals (I have two cats, Maddie and Pearl), flying (I’m a twin-engine pilot), underwater diving (I’m a PADI Dive-master) and technology. (I’m a Geek too!)
Insight Development Masterclass for Marketers & Researchers
Learn to develop actionable insights, no matter the industry, category or customers your brand / business is targeting.
Do you want your brands to be built on a solid foundation? Do you want them to grow profitably by attracting ever-increasing numbers of ideal customers who are both loyal and recommend your brands to others? Then you need to take this new Actionable Insight Development Masterclass.Learn more
The Business Accelerator TM
The success roadmap for putting your customers at the heart of your business for faster growth & profitability.
Do you want your business to grow faster and more profitably? Are you tired of working long hours marketing your products and services and yet still don’t see the desired results of increased sales and market share? If so, then there's a strong chance that you don’t know your customers (consumers, clients) deeply enough! This Masterclass will help you to get your business back to growing profitably again.Learn more
Developing a Visual Customer Persona/Avatar
How to define and complete a one-page visual persona/avatar for your brands and business
Do you know who your ideal customers are? Can you describe them simply and precisely so that everyone in your organisation knows who you are targeting? if not, then you need to follow this course. It will show you how to complete a visual representation of your customers that will inspire your actions and ensure your strategy is focused on the right people.Learn more
Innovating More Successfully
How to increase the success rate of your innovations by involving your customers in your innovation process
A new and better way to innovate is to involve your customers in every step of the process. Even the method itself can be improved and this course shares an innovative replacement to the usual funnel.Learn more
Better Brand Building
Profitable growth comes from building brands in line with customers’ needs and desires. This course covers all aspects of brand management using a simple and clear roadmap.
Brand building is difficult today, as the number of competitors and communication channels is constantly increasing. That’s why you need to follow the clear and detailed process this course delivers.Learn more
Project Management Masterclass
How to successfully complete every project, whether large or small, short-term of long-term and deliver it on-time and on-budget
Project management is easier when you have a process. This course takes you step-by-step through a roadmap from getting support, to planning and delivering every project on-time and on-budgetLearn more
Clients of C3Centricity
Just a few of the happy customers who've had the chance to learn with Denyse
What Students Say About the Masterclasses
Just a few of the lovely comments we get after a student completes this course.
William J. USA
As CMO of a tiny Internet company, my challenge is centered around how to get the C-Suite (who are more artist than businessman) to gain a concrete realization of the psychological factors in marketing. Your course was a good fit for me in that I have a better vocabulary/systematic way to use in trying to achieve my goal.
Really enjoyed this course, and it gave me great insights into an area that I'm familiar with - even though I've been in CX for almost 40 years. I love Denyse's energy and humour, and her practical examples made this all come alive.
Marianne B, Switzerland
Very interesting training. Content easy to follow and the trainer is inspiring! Thank you!
Jeremy P. Switzerland
The explanations are clear, and there are templates or tools to help us apply the concepts. The examples are helpful.
Great course, engaging and thought-provoking examples and clear explanations!
lan W H.
Meltem K, Switzerland
Denyse is an expert and thought leader in her area of expertise. She worked with our Company’s Global Insights & Analytics community and helped us to become better at turning insights into action.
Richard B, Switzerland
Not only was the content highly relevant, modern and pitched at just the right level, your passion and enthusiasm was inspiring to us all.
Richard T. USA
It allowed us to look at the market from a new perspective and uncover critical questions and issues quicker.
Tom D, Netherlands
Denyse brings years of experience to the table and knows how to translate her set of best practices to the current digitalized business reality."
Learn the essential skills to manage
every successful brand and business.
Become a C3Centricity Academy MemberSee More About The Courses