The Mini C3C Evaluator™

Evaluating Customer Centricity

This survey is a shortened version of the C3C Evaluator™ questionnaire. This mini questionnaire is made available to organisations to help them to understand where they are on their journey to increased customer centricity. The results will not be as precise as the full survey but will already give you an idea of the priorities to work on.

If you would like a full report and detailed analysis of your current strengths and development areas, then you can apply to complete it. If you qualify, then we will offer you the chance to answer the full survey at a discounted price.

Do you have a team, then why not run the survey amongst all of them? You will get more comprehensive results. Please contact us for rates

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Note: Please watch the short video explanation before responding.

For questions with a sliding scale please move the bubble to the appropriate position on the scale. You can place it on an answer, midway between two answers if both are relevant, or between two answers but positioned more towards the more applicable applicable of the two, if they are both relevant, but one more so than the other.

Please answer all questions and choose all relevant responses to the multiple choice answers.

1Who is currently responsible for understanding your customers, consumers, clients?(tick all that apply)

2From where do you currently gather information in order to better understand the customer and his / her needs / desires? (tick all that apply)

3Which of the following information do you have for the target customer of each of the brands / services you offer? (tick all that apply)

You need to answer every question to proceed

For questions with a sliding scale please move the bubble to the appropriate position on the scale. You can place it on an answer, midway between two answers if both are relevant, or between two answers but positioned more towards the more applicable answer of the two, if they are both relevant, but one more so than the other.

4Do you know who are the major competitors of each of your brands / services? (Use the slider on the left to answer the question)

5Does each of your brands / services have one major insight on which it is based? (Use the slider on the left to answer the question)

6Do you have a standard, company-wide process for generating insights? (Use the slider on the left to answer the question)

You need to answer every question to proceed

For questions with a sliding scale please move the bubble to the appropriate position on the scale. You can place it on an answer, midway between two answers if both are relevant, or between two answers but positioned more towards the more relevant answer of the two, if they are both relevant, but one more so than the other.

7Does your business plan include information on current relevant societal trends? (Use the slider on the left to answer the question)

8Do you regularly test your products / service concepts with customers, to measure their opinion of them? (Use the slider on the left to answer the question)

9Who is involved in innovation projects? (tick all that apply)

You need to answer every question to proceed

For questions with a sliding scale please move the bubble to the appropriate position on the scale. You can place it on an answer, midway between two answers if both are relevant, or between two answers but positioned more towards the more applicable answer of the two, if they are both relevant, but one more so than the other.

10What metrics do you use to measure company performance? (tick all that apply)

11Does your executive board have access to KPIs and if so in what format? (Use the slider on the left to answer the question)

12Do you have a system for defining and documenting market research projects and for storing their results, and if so to whom is it accessible? (Use the slider on the left to answer the question)

You need to answer every question to proceed

Congratulations!

You have completed the Mini C3C Evaluator™.

Here are your summary results.

Customer:

Company:

Products:

Processes:

Your current customer centricity development level:

Your summary report is on its way to your mailbox.

Remember, If you would like a full report and a detailed analysis of your current strengths and development areas, then you can apply to complete the full C3C Evaluator™ tool. If you qualify, then we will offer you the chance to answer the full survey at a discounted rate and still get the private strategy session included in the price.

C3C Evaluator™ Tool
Do you have a team, then why not run the full evaluation amongst all of them? You will get far more comprehensive results. Please contact us for rates.