A Winning Marketing Plan: 9 Questions Every Marketer Should Be Able To Answer
What does it take to write a winning marketing plan? Every marketer writes a marketing or business plan each year don’t they, so how difficult can it be, right? Well,…
How to Cheat The Customer – or Not!
Why do companies still try to cheat their customers? Is it because they think we won’t notice? Or do they believe that there are enough people willing to buy their…
Top 20 Most Popular Customer Centricity Articles of 2020
Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world…
How to Take Local Brands Global: The 5 Rules to Fortune
Denyse Drummond-Dunn · How to Take Local Brands Global: The 5 Rules to Fortune I remember reading an article in the Financial Times a few years ago, that challenged companies…
Are Smart Things Really Smart or is it Just Smart Marketing?
Denyse Drummond-Dunn · Are smart things really smart or is it just smart marketing? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”…
You’re Not Competing In The Category You Think You Are! (How to Find Out)
Denyse Drummond-Dunn · You’re not competing in the category you think your are “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Many…
Why UX Design is Vital to User Satisfaction and Ongoing Job Security
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a…
How Understanding Shoppers Can Save Retail
We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering 50% in Europe. In the UK…
The 7 Keys to Word-of-Mouth Marketing
Ever wonder how to get more people talking about your business? It’s simple. Offer them incredible products and services that solve their problems and fulfil their needs and desires. Then…
Is the Future of Retail, Physical or Virtual? Is This Just a Reset or Do we Need a Full Reboot?
Denyse Drummond-Dunn · Is the future of retail in the stars? “Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Will the future…
